Marketing Manager Lead - Bank Affiliate Marketing (Remote)

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Job Overview

The Marketing Manager Lead for Bank Affiliate Marketing at USAA is responsible for developing and executing comprehensive marketing strategies that enhance the visibility and presence of USAA's banking products through affiliate partnerships. This role entails collaborating with internal teams, managing relationships with affiliates, analyzing performance metrics, and implementing best practices to drive acquisition and engagement. The candidate will play a vital role in ensuring compliance with regulatory requirements while fostering a positive customer experience across all marketing initiatives.

Job Responsibilities

• Develop and implement effective marketing strategies for bank affiliate programs that drive customer acquisition and retention.
• Manage relationships with affiliates, including recruitment, onboarding, and ongoing communication to ensure alignment with USAA's goals.
• Analyze and report on performance metrics to assess campaign effectiveness and identify areas for improvement.
• Collaborate with internal teams including product, compliance, and creative to ensure that all marketing communications are aligned and meet brand standards.
• Monitor industry trends and competitor activities to inform strategic decisions and adapt marketing strategies accordingly.
• Ensure that all marketing efforts adhere to regulatory guidelines and uphold USAA’s commitment to compliance and ethical practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in marketing, with at least 2 years in affiliate marketing or partnership management.
• Strong analytical skills with a demonstrated ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to build and maintain professional relationships.
• Proficiency in digital marketing tools and analytics platforms, such as Google Analytics, as well as CRM software.
• Knowledge of financial services industry and regulatory environment is highly desirable.

Technologies & Tools

The Marketing Manager Lead will utilize a variety of technologies and tools to execute marketing strategies efficiently. Key platforms include customer relationship management (CRM) systems, marketing automation software, Google Analytics for tracking performance metrics, and affiliate marketing management tools to monitor relationships and campaign outcomes. Familiarity with digital advertising platforms and social media management tools is also essential.

Ideal Candidates

Ideal candidates for the Marketing Manager Lead position possess strong leadership qualities and are effective communicators who thrive in a collaborative environment. They are innovative thinkers, adaptable to changing market conditions and regulatory environments, and demonstrate a proactive approach to problem-solving. A passion for customer success and a commitment to ethical marketing practices are critical attributes that align with USAA's core mission of serving military families.