Marketing Manager, Paid Social Acquisition

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Written by AI from the job title and company, not by G-P, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Paid Social Acquisition at G-P will play a pivotal role in driving customer acquisition through strategic paid social media campaigns. This position entails the development, execution, and optimization of comprehensive marketing strategies that leverage various paid social channels. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment with overall business goals while maximizing ROI and enhancing brand presence across targeted segments.

Job Responsibilities

• Develop and manage paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Analyze campaign performance metrics and derive actionable insights to optimize spend and maximize conversion rates.
• Collaborate with creative teams to produce engaging ad content that resonates with target audiences.
• Conduct market research to identify new opportunities and trends within the paid social landscape.
• Manage daily budgets and allocate resources efficiently to achieve defined KPIs.
• Prepare detailed reports and present findings to stakeholders that articulate the value of social acquisition efforts.
• Stay updated with the latest social media marketing best practices and industry innovations.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on paid social acquisition.
• Proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Strong understanding of social media dynamics and advertising techniques.
• Excellent analytical, organizational, and project management skills.
• Strong written and verbal communication skills, with the ability to convey complex information in an understandable manner.
• Bilingual candidates are an advantage, particularly in global markets.

Technologies & Tools

The Marketing Manager, Paid Social Acquisition will be expected to utilize a variety of technologies and tools to streamline and enhance marketing campaigns. This includes social media advertising platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, as well as analytics solutions like Google Analytics and data visualization tools. Proficiency in marketing automation tools and project management software will also be beneficial to ensure efficient workflow and campaign execution.

Ideal Candidates

The ideal candidate for the Marketing Manager, Paid Social Acquisition role is a results-driven individual with a passion for digital marketing and a keen understanding of the evolving social media landscape. They should possess a blend of creativity and analytical thinking, enabling them to develop innovative strategies while effectively interpreting data to inform decision-making. Strong interpersonal skills are essential for collaboration within a team environment, along with the ability to navigate through ambiguity and adapt to changing market conditions.