Marketing Manager, Paid Social

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Written by AI from the job title and company, not by AEG, so some details may not match this job. The employer's own page has the real description.

Overview

The Marketing Manager, Paid Social at AEG is responsible for the design, implementation, and optimization of paid social media strategies to enhance brand awareness, engage audiences, and drive business objectives. This role demands a dynamic leader familiar with various digital marketing techniques, including media buying, campaign management, and performance analysis. The ideal candidate will work collaboratively with cross-functional teams to develop engaging campaigns that effectively reach and convert target audiences while maintaining alignment with overall marketing goals.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies that align with overall marketing initiatives.
• Manage the planning, execution, and optimization of paid social campaigns across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Utilize data analytics to assess campaign performance and implement improvements based on insights.
• Collaborate with creative teams to design compelling ad creatives that resonate with target demographics.
• Monitor audience trends and shifts in social media behavior to inform strategic decisions.
• Manage budgets for paid social campaigns, ensuring efficient spending and ROI optimization.
• Maintain relationships with social media platforms and technology partners to enhance campaign capabilities.
• Report on campaign performance metrics and provide actionable insights to stakeholders.
• Stay up-to-date with industry trends and best practices in social media advertising.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in paid social media management or digital marketing.
• Proficiency in social media advertising platforms, such as Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with experience in data-driven decision making.
• Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams.
• Experience with A/B testing methodologies and campaign optimization techniques.
• Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.

Technologies & Tools

This position will require the use of various technologies and tools essential for effective paid social media marketing. Familiarity with analytics tools such as Google Analytics and social media monitoring platforms, as well as experience using graphic design and project management software (e.g., Trello, Asana), are critical. Proficient understanding of CRM systems and marketing automation tools will also be advantageous for tracking campaign performance and customer engagement.

Ideal Candidates

The ideal candidates for the Marketing Manager, Paid Social role at AEG will possess a blend of creativity and analytical thinking. They should be adaptable, demonstrating agility in responding to shifting market trends and user engagement patterns. A strong team player with exceptional communication skills, the candidate should be capable of translating complex data insights into strategic actions. Moreover, a passion for social media and digital marketing, along with a focus on results, will ensure successful campaign execution and overall organizational growth.