Marketing Manager, Paid Social

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Lulu and Georgia, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Marketing Manager, Paid Social at Lulu and Georgia will spearhead the development and execution of our paid social media strategy, ensuring that our campaigns align with overall business objectives. This role encompasses planning, executing, and optimizing paid social campaigns across various platforms to drive brand awareness, engagement, and ultimately, sales. The ideal candidate will collaborate cross-functionally with creative, analytics, and sales teams to generate compelling content and leverage performance data, ensuring that our marketing strategies are continuously refined and improved.

Job Responsibilities

• Develop and implement paid social media marketing strategies that align with business goals.
• Manage campaigns across multiple social media platforms, such as Facebook, Instagram, and Pinterest.
• Collaborate with cross-functional teams to create engaging and high-performing ad content.
• Monitor campaign performance and optimize for conversion, engagement, and ROI.
• Utilize analytics tools to measure and report on campaign success and audience engagement.
• Stay updated with the latest social media trends and algorithm changes to maintain competitive advantage.
• Develop testing frameworks to evaluate ad performance and scalability.
• Manage the budget for paid social initiatives, ensuring optimal allocation of resources.

Qualifications

• A Bachelor's degree in Marketing, Business, or a related field is required.
• 3-5 years of experience in paid social media marketing, preferably in an e-commerce environment.
• Proficiency in social media advertising tools (e.g., Facebook Ads Manager, Pinterest Ads Manager).
• Strong analytical skills with the ability to interpret data and metrics to inform strategy.
• Excellent written and verbal communication skills.
• Experience with A/B testing and performance optimization techniques.
• Knowledge of customer psychology in relation to digital marketing.

Technologies & Tools

The Marketing Manager, Paid Social will utilize a variety of technologies and tools to efficiently execute their role. This includes social media advertising platforms such as Facebook Ads Manager and Google Ads, content management systems (CMS), customer relationship management (CRM) software, and web analytics tools like Google Analytics to assess and improve campaign performance. Additionally, familiarity with design software for ad creation may be beneficial.

Ideal Candidates

The ideal candidates for the Marketing Manager, Paid Social position should possess a strong strategic mindset paired with creativity and a data-driven approach. They should be adept at multitasking and managing multiple campaigns simultaneously while maintaining keen attention to detail. Effective communicators who foster collaborative relationships across teams and stakeholders will thrive in this fast-paced environment. Candidates must exhibit a passion for social media marketing and a relentless drive for continuous improvement and innovation.