Marketing Manager - Sales Enablement

About this kind of role

What a Marketing Manager - Sales Enablement usually does. The employer's own details are in the listing.

Typically does: A Marketing Manager in Sales Enablement focuses on equipping sales teams with the resources and knowledge they need to effectively sell products or services. This involves creating sales collateral, training materials, and presentations, as well as analyzing sales performance to identify areas for improvement. They often collaborate closely with sales, marketing, and product teams to ensure alignment and maximize impact. Responsibilities can also include managing sales technology platforms and developing content strategies to support the sales cycle.

Tools and skills: Proficiency in CRM software (like Salesforce), marketing automation platforms (such as Marketo or HubSpot), presentation software (PowerPoint, Google Slides), and strong analytical skills are generally required, alongside excellent written and verbal communication abilities.

Good fit for: Individuals with a blend of marketing and sales experience, a data-driven mindset, and the ability to translate complex information into easily digestible content often thrive in this role.