Marketing Manager

Sierra Classic Custom Homes | Houston Corporate Office

Full-Time, In-Office | Salary + Bonus | Health Benefits | Paid Vacation

Can you turn a beautiful home into a compelling story and turn that story into qualified leads?

Sierra Classic Custom Homes is seeking a creative, strategic, and hands-on marketing professional to lead our company’s advertising and marketing efforts in house. Since 1997, we have helped clients throughout Greater Houston and the Texas Hill Country create homes designed around their lives. Now, we’re looking for someone who can bring that same creativity and attention to detail to our brand.

This is an opportunity to take ownership, work directly with company leadership, and see your ideas come to life across digital campaigns, print advertising, model homes, and more.

You will manage our marketing from concept through execution—creating standout materials, strengthening our online presence, and building campaigns that attract prospective homeowners. The ideal candidate pairs a strong eye for design with the analytical skills to understand what drives results.

• Lead company marketing and advertising: Develop and execute a coordinated marketing calendar, manage budgets, and keep campaigns moving.
• Create compelling designs: Produce polished layouts for digital ads, brochures, direct mail, signage, presentations, and sales materials.
• Manage our WordPress website: Update content, photography, pages, and landing pages while improving usability and lead generation.
• Drive SEO and SEM: Strengthen organic visibility and manage paid search campaigns, including keyword research, ad copy, targeting, and performance optimization.
• Own social media: Plan, create, publish, and manage content that showcases our homes, craftsmanship, design capabilities, and customer experience.
• Tell our story: Create engaging copy, project features, emails, photography, and video content that communicate the value of building with Sierra Classic.
• Coordinate other advertising channels: Manage print placements, mailouts, model signage, community promotions, events, and other relevant opportunities.
• Strengthen our local presence: Maintain Google Business Profiles and company listings with accurate information and fresh content.
• Measure and improve results: Track traffic, inquiries, lead quality, and campaign performance, then use those findings to guide decisions.
• Collaborate with our team: Work with leadership, sales, and design staff to turn company priorities and completed projects into effective marketing.
  

• Demonstrated experience managing marketing campaigns from strategy through execution.
• Strong proficiency in graphic design and layout using Adobe Creative Suite, Canva, or comparable tools.
• Hands-on WordPress website management experience.
• Working expertise in SEO, SEM, Google Ads, Google Analytics, and Google Search Console.
• Experience managing social media platforms and paid social advertising.
• Excellent copywriting, editing, and visual storytelling skills.
• The ability to create content that feels polished, distinctive, and appropriate for a custom home brand.
• Strong organization, initiative, and attention to detail, with the ability to manage multiple projects and deadlines.
• Comfort owning both the creative work and the performance reporting.

Experience in custom homebuilding, residential construction, architecture, interior design, real estate, or luxury brands is a plus. Photography, video editing, email marketing, and CRM experience are also valuable.

• Salary plus bonus opportunities.
• Health benefits.
• Paid vacation.
• Direct collaboration with company leadership.
• Creative ownership and the opportunity to make a visible impact.
• A portfolio of custom homes, distinctive interiors, and completed projects to inspire your work.

Location: This is a full-time, in-office position at our Houston Corporate Office.

Help us make the next homeowner’s first impression unforgettable.