Marketing Manager

Marketing Manager

Our client is looking for a Marketing Manager to lead a growing B2B marketing program for a software company serving the manufacturing industry. This is a hands-on opportunity for someone who enjoys setting strategy, creating campaigns, working closely with sales, and measuring what produces results.

Location: Southwest Michigan | Hybrid: 3 days onsite, 2 days remote

Responsibilities

• Develop and execute the annual marketing plan, including campaigns, priorities, budget, and performance goals.
• Lead marketing across content, email, digital channels, the website, social media, trade shows, and industry events.
• Create programs that build awareness, generate qualified leads, and strengthen relationships with existing customers.
• Partner with sales and leadership on messaging, campaign follow-up, and lead quality.
• Develop content such as case studies, newsletters, website pages, presentations, and sales materials.
• Manage outside marketing partners and guide a part-time digital marketing coordinator.
• Track campaign performance and recommend changes based on leads, engagement, and return on investment.

Qualifications

• At least 3 years of marketing experience, preferably in B2B software, technology, manufacturing, or another industrial market.
• Experience owning and executing marketing programs across several channels, rather than specializing in only one.
• Strong writing, project management, and communication skills.
• Experience with digital marketing, email campaigns, CRM systems, website content, and marketing analytics.
• Ability to work independently, manage outside partners, and collaborate with sales and company leadership.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Ability to work onsite three days per week in Southwest Michigan and travel up to 10%.