Marketing Senior Manager, Otezla - Remote | WFH

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Overview

The Marketing Senior Manager for Otezla will play a pivotal role in shaping and executing the marketing strategy for this critical product within our portfolio. This position requires a blend of strategic thinking, creative problem-solving, and hands-on execution to drive brand awareness and market penetration. The successful candidate will collaborate closely with cross-functional teams, lead marketing initiatives, and ensure alignment with business objectives while leveraging insights to optimize performance in a remote work environment.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for Otezla, including product positioning, messaging, and promotional campaigns.
• Collaborate with sales teams to align marketing activities with sales goals and enhance overall market effectiveness.
• Analyze market trends and customer insights to inform marketing decisions and seek opportunities for growth.
• Oversee the creation of marketing materials and digital content, ensuring brand guidelines and compliance standards are met.
• Manage relationships with external agencies and vendors, ensuring timely and effective execution of marketing initiatives.
• Utilize data analytics to assess the effectiveness of marketing efforts and adjust strategies based on performance metrics.
• Lead the marketing budget, ensuring effective allocation of resources and maximizing return on investment.
• Conduct regular competitive analysis to maintain a strong understanding of industry trends and competitor strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with a focus on pharmaceuticals or healthcare products.
• Strong understanding of digital marketing channels and techniques, including SEO, SEM, and social media marketing.
• Proven track record of developing and executing successful marketing campaigns that drive product growth.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Outstanding communication and interpersonal skills, capable of working in a collaborative environment.
• Experience in managing budgets and financial analysis related to marketing initiatives.

Technologies & Tools

The Marketing Senior Manager will utilize various technologies and tools essential for executing marketing strategies effectively. This includes Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools like Google Analytics, and digital advertising platforms. Familiarity with content management systems and social media management tools is also advantageous for maintaining a cohesive marketing approach.

Ideal Candidates

Ideal candidates for the Marketing Senior Manager position will demonstrate a blend of creativity and analytical prowess, enabling them to devise and implement effective marketing strategies. They will possess exemplary leadership qualities, fostering collaboration and innovation within their teams. Strong adaptability to changing market dynamics and an unwavering focus on results are crucial, along with a commitment to continuous learning and professional growth in the marketing field.