Marketing Specialist, Performance Marketing

About this kind of role

What a Marketing Specialist, Performance Marketing usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Specialist focuses on digital marketing campaigns with measurable results, analyzing data to optimize ad spend and improve return on investment. They manage and execute paid advertising across various platforms, including search engines and social media. Responsibilities often include A/B testing, keyword research, and reporting on campaign performance to stakeholders. This role requires a data-driven approach to marketing and a focus on achieving specific, quantifiable goals.

Tools and skills: Proficiency in Google Ads, social media advertising platforms (like Facebook Ads Manager), Google Analytics, and data analysis tools is generally expected, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and a desire to continuously improve marketing campaign performance often thrive in this role.