Marketing Strategy Manager

Manager of Marketing Strategy

Oklahoma City, OK | Hybrid – 4 Days in Office | Relocation Assistance Available

Lead marketing strategy for a nationally recognized, privately held American company with a diverse retail and transportation services business.

Our client is a highly successful, family-owned organization that has grown from a single location into a nationwide operation with more than 640 locations across 42 states and nearly 40,000 employees. With more than $20 billion in annual revenue, the company combines the scale and resources of a major enterprise with the culture, stability, and long-term vision of a privately held business.

The organization is seeking a Manager of Marketing Strategy to provide strategic leadership across its retail business. This is an opportunity to shape go-to-market strategies, translate customer insights into business priorities, and lead a team of Marketing Strategists supporting a diverse portfolio of retail offerings.

The Opportunity

This role sits at the intersection of business strategy, customer insights, brand positioning, and integrated marketing. You'll work closely with marketing leadership and cross-functional partners to develop clear strategic direction, guide priorities, and ensure marketing plans support broader business objectives.

You'll also have the opportunity to coach and develop a team while helping influence the company's continued growth.

What You'll Do

• Lead the development of go-to-market strategies for assigned retail lines of business, ensuring alignment with overall brand strategy.
• Translate business objectives and customer insights into strategic direction, audience priorities, messaging, and campaign objectives.
• Establish strategic frameworks for campaigns, seasonal priorities, and integrated marketing plans.
• Lead, coach, and develop Marketing Strategists, strengthening their strategic thinking and effectiveness.
• Partner with cross-functional teams to align objectives, priorities, scope, and success measures.
• Support annual planning and select enterprise-wide strategic initiatives.
• Partner with analytics teams to evaluate performance, identify insights, and translate learnings into recommendations.
• Stay informed on customer behavior, market trends, and competitive activity to guide strategy and positioning.

What We're Looking For

• 4+ years of experience in strategic marketing.
• Prior experience leading, mentoring, or guiding team members.
• Demonstrated ability to develop marketing strategies and translate business objectives into actionable plans.
• Strong cross-functional leadership and ability to influence stakeholders.
• Experience using customer insights and performance data to inform marketing decisions.
• Excellent communication, strategic thinking, and prioritization skills.
• Bachelor's degree in Marketing, Business, Advertising, Communications, Public Relations, or equivalent experience preferred.

Why Consider This Opportunity?

• Join a financially strong, privately held company with a significant national footprint.
• Influence marketing strategy across a diverse and evolving retail business.
• Lead and develop a team of marketing professionals.
• Work within an organization that offers the resources of a large enterprise and the culture of a family-owned business.
• Play a role in shaping strategic priorities for a business with a long history and continued growth.