Media and Social Marketing Manager Lead (Remote)

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Job Overview

The Media and Social Marketing Manager Lead at USAA will be responsible for developing and implementing strategic marketing initiatives across various digital platforms to enhance USAA's brand presence. This remote position will oversee media planning, campaign execution, and performance analytics, ensuring alignment with overall business objectives while driving engagement and acquisitions through innovative social media strategies. The ideal candidate will collaborate with cross-functional teams to ensure cohesive messaging and leverage data insights to optimize campaign effectiveness.

Job Responsibilities

• Develop and execute comprehensive media and social marketing strategies aligned with USAA's branding and business goals.
• Manage the planning, execution, and evaluation of multi-channel marketing campaigns, including social media, digital advertising, and influencer partnerships.
• Analyze performance metrics and generate reports to track campaign effectiveness, providing actionable insights for future strategies.
• Oversee budget management for media spends ensuring cost efficiency while maximizing return on investment.
• Collaborate with creative teams to develop compelling content that resonates with target audiences.
• Engage with stakeholders to identify opportunities for enhancing brand visibility and reputation across digital platforms.
• Stay up to date with industry trends and emerging technologies to maintain a competitive edge in the market.
• Lead team development through mentorship and training opportunities in best practices for media and social marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• A minimum of 5 years of experience in media planning, social media marketing, or a similar role.
• Proven track record of successfully managing high-impact marketing campaigns.
• Strong analytical skills with expertise in digital marketing metrics and performance analysis.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in marketing automation tools and platforms such as Google Analytics, Facebook Ads Manager, and HubSpot.
• Knowledge of SEO best practices and content marketing strategies.

Technologies & Tools

The Media and Social Marketing Manager Lead will utilize a variety of technologies and tools to optimize marketing efforts, including but not limited to content management systems (CMS), Customer Relationship Management (CRM) software, social media management platforms, data analytics tools, and email marketing solutions. Familiarity with Google Analytics, social listening tools, and advertising platforms will be critical for effective campaign management and performance tracking.

Ideal Candidates

Ideal candidates for this position possess a strategic mindset and are driven by data insights to inform their marketing decisions. They exhibit strong leadership qualities, fostering teamwork and collaboration to achieve shared goals. Excellent problem-solving skills and adaptability are essential, as the role requires responding to evolving market trends and consumer behaviors. A creative yet analytical approach to media and social marketing will equip the candidate to craft impactful campaigns that resonate with USAA's target audience.