Media and Social Marketing Manager Lead (Remote)

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Job Overview

The Media and Social Marketing Manager Lead at USAA will be responsible for developing and implementing innovative media and social marketing strategies that align with the company's objectives. This role calls for a creative thinker who can manage multiple projects simultaneously while analyzing market trends and consumer behavior. The Manager Lead will collaborate with cross-functional teams to enhance brand visibility and engagement, leveraging data analytics to measure the efficacy of marketing campaigns, and ensuring alignment with USAA's mission to serve the military community and their families.

Job Responsibilities

• Develop and execute comprehensive media and social marketing plans to increase brand awareness and engagement.
• Analyze market trends and social listening metrics to inform content strategy and execution.
• Manage and optimize paid media campaigns across various social platforms, ensuring effective resource allocation.
• Collaborate with internal teams to create compelling, on-brand content that resonates with target audiences.
• Monitor and report on campaign performance using data analytics tools, presenting findings to key stakeholders.
• Stay abreast of industry trends and emerging technologies to enhance marketing strategies.
• Provide leadership and guidance to the social marketing team, fostering a culture of creativity and collaboration.
• Work with compliance and legal teams to ensure all marketing activities comply with regulations and guidelines.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in media and social marketing management.
• Proven track record of successful campaign management and performance analysis.
• Strong understanding of digital marketing principles and social media platforms.
• Excellent written and verbal communication skills, with a high attention to detail.
• Demonstrated ability to lead and motivate teams in a remote working environment.
• Proficiency in data analytics tools and reporting software.

Technologies & Tools

The Media and Social Marketing Manager Lead will utilize various technologies and tools to execute marketing strategies effectively. Key tools include social media management platforms (such as Hootsuite or Sprout Social), analytics software (like Google Analytics and Adobe Analytics), content management systems (CMS), and design tools (such as Canva or Adobe Creative Suite). Familiarity with marketing automation platforms is also essential for streamlining campaign execution.

Ideal Candidates

Ideal candidates for the Media and Social Marketing Manager Lead position will be innovative, strategic thinkers who possess a passion for marketing and brand development. They should have strong analytical skills to interpret data and make informed decisions. Additionally, excellent interpersonal skills are essential for effective team collaboration and relationship building. A proactive attitude, adaptability to fast-paced changes, and a commitment to aligning with USAA's mission will distinguish successful applicants for this role.