Media and Social Marketing Manager Lead (Remote)

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Job Overview

The Media and Social Marketing Manager Lead at USAA will be responsible for developing and executing innovative media and social marketing strategies to enhance brand visibility and engagement across various digital platforms. This role will involve overseeing a team of marketing professionals, collaborating with cross-functional partners, and analyzing performance metrics to optimize campaigns. The successful candidate will leverage industry trends and consumer insights to drive impactful marketing initiatives targeting USAA's distinct membership base.

Job Responsibilities

• Lead the development and execution of comprehensive media and social marketing strategies.
• Manage and mentor a team of marketing professionals, fostering a collaborative environment.
• Collaborate with cross-functional teams to align marketing initiatives with business goals.
• Analyze market trends and consumer behaviors to inform campaign strategies.
• Oversee campaign budgets and ensure effective allocation of resources.
• Monitor and report on key performance indicators (KPIs) and adjust strategies accordingly.
• Develop and manage relationships with media vendors and social platforms.

Qualifications

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in media and social marketing, with at least 2 years in a leadership role.
• Proven track record of successful campaign management and team leadership.
• Strong analytical skills and proficiency in marketing analytics tools.
• Excellent written and verbal communication skills.
• In-depth knowledge of digital marketing channels and strategies.
• Familiarity with the financial services industry is preferred.

Technologies & Tools

The Media and Social Marketing Manager Lead will utilize various technologies and tools to enhance marketing efforts, including social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Google Analytics, Tableau), content management systems (CMS), and customer relationship management (CRM) software. Familiarity with digital advertising platforms such as Google Ads and Facebook Ads Manager is also essential for executing campaigns effectively.

Ideal Candidates

Ideal candidates for the Media and Social Marketing Manager Lead position will possess a strategic mindset with exceptional problem-solving abilities. They should be creative thinkers who can adapt to an evolving digital landscape and demonstrate resilience in the face of challenges. Strong interpersonal skills are essential, as the role involves collaboration across diverse teams and effective communication with stakeholders. A passion for the mission of USAA, along with a commitment to serving members, will be key attributes that contribute to success in this role.