Media and Social Marketing Manager Lead (Remote)

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Job Overview

The Media and Social Marketing Manager Lead at USAA will play a pivotal role in driving the company's strategic marketing initiatives across various media platforms. This position is responsible for developing and executing comprehensive media strategies that enhance brand recognition, engage audiences, and foster community connections within the financial services sector. The ideal candidate will leverage their expertise in social marketing and media trends to design campaigns that reflect USAA's core values while achieving measurable results throughout the organization.

Job Responsibilities

• Develop and implement integrated media and social marketing strategies that align with USAA's mission and objectives.
• Oversee the creation, execution, and analysis of social media campaigns across multiple platforms.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Manage the media budget, optimizing allocations based on performance metrics and ROI.
• Monitor industry trends and competitor activities to identify opportunities for brand enhancement.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
• Analyze and report on campaign performance, utilizing data to inform future strategies.
• Establish partnerships with external agencies and vendors to enhance campaign execution.
• Maintain up-to-date knowledge of emerging technologies and best practices in media and social marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in media and social marketing, with at least 2 years in a managerial role.
• Strong understanding of social media platforms, tools, and analytics.
• Proven track record of successfully managing multi-channel marketing campaigns.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently in a remote environment and manage multiple projects simultaneously.

Technologies & Tools

The Media and Social Marketing Manager Lead will utilize various technologies and tools to facilitate their marketing strategies. Proficiency in social media management platforms such as Hootsuite or Sprout Social, analytics tools like Google Analytics and social media insights, and CRM systems such as Salesforce is essential. Familiarity with design software like Adobe Creative Suite and content management systems will also be beneficial.

Ideal Candidates

The ideal candidates for this role are innovative thinkers who are passionate about leveraging media and social marketing to drive engagement and impact. They possess strong leadership qualities, enabling them to inspire and elevate their team members. Agility and adaptability are crucial, as candidates should thrive in a fast-paced, dynamic environment, quickly pivoting strategies based on analytics and market trends. Additionally, effective communicators who can articulate ideas clearly and collaborate well with diverse teams are preferred, as they will play a key role in representing USAA’s brand to the public.