Media and Social Marketing Manager Lead (Remote)

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Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Media and Social Marketing Manager Lead at USAA will be responsible for developing, implementing, and executing innovative marketing strategies that enhance the company's brand presence across various media platforms. This position involves overseeing campaign execution, driving engagement through social media channels, and ensuring that all content aligns with USAA's mission to serve military members and their families. The ideal candidate will possess a strong background in digital marketing and analytics, with the ability to lead a team effectively and collaborate with cross-functional stakeholders.

Job Responsibilities

• Develop and execute comprehensive media and social marketing strategies to engage target audiences.
• Oversee the planning, execution, and optimization of social media campaigns across multiple platforms.
• Manage the media budget and evaluate campaign performance through data analysis and reporting.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance feedback.
• Collaborate with cross-functional teams to align marketing efforts with organizational goals and objectives.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Create and manage content that reinforces brand messaging and drives audience engagement.
• Monitor emerging social media trends and technologies to keep USAA at the forefront of digital marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in media and social marketing management.
• Proven track record of successful campaign management across major social media platforms.
• Exceptional analytical skills with a focus on data-driven decision making.
• Strong leadership abilities with experience in team management and development.
• Excellent verbal and written communication skills, with the ability to present ideas clearly.
• Proficient in digital marketing tools and analytics software.

Technologies & Tools

The Media and Social Marketing Manager Lead will utilize various technologies and tools to enhance marketing efforts, including social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Google Analytics, Adobe Analytics), content management systems (e.g., WordPress), and design software (e.g., Adobe Creative Suite). Familiarity with Customer Relationship Management (CRM) systems and email marketing platforms will also be beneficial.

Ideal Candidates

Ideal candidates for this position will exhibit strong leadership qualities, creativity, and a passion for digital marketing. They will be proactive and adaptable, demonstrating the ability to thrive in a fast-paced environment. A solid understanding of the military community and its unique needs will be valuable, along with the ability to engage authentically and empathetically with diverse audiences. Strong interpersonal skills and the capacity to build effective relationships within a team and with external partners are also essential.