Media and Social Marketing Manager Lead (Remote)

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Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Media and Social Marketing Manager Lead at USAA will be responsible for strategizing, executing, and optimizing comprehensive marketing campaigns across various media platforms. This role involves leading a team to enhance brand presence, engage with target audiences, and boost member acquisition and retention through innovative social media strategies. The ideal candidate will leverage analytics to inform decision-making and collaborate with cross-functional teams to align marketing objectives with broader business goals.

Job Responsibilities

• Develop and implement innovative media strategies to enhance brand visibility and community engagement.
• Oversee the creation and execution of content across social media platforms, ensuring alignment with marketing objectives.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and growth.
• Analyze campaign performance metrics and provide insights to optimize marketing initiatives.
• Collaborate with the analytics team to track and report on key performance indicators (KPIs) related to social media and digital marketing efforts.
• Establish and maintain relationships with media partners, influencers, and other stakeholders.
• Ensure brand messaging is consistent across all channels and aligns with organizational values.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in media and social marketing, with at least 2 years in a managerial role.
• Proven track record of successfully managing social media campaigns that drive engagement and conversion.
• Strong understanding of digital marketing trends, tools, and best practices.
• Exceptional verbal and written communication skills.
• Experience with analytics tools for measuring campaign performance, such as Google Analytics and social media insights platforms.

Technologies & Tools

The Media and Social Marketing Manager Lead will utilize various technologies and software to execute their responsibilities effectively. This includes social media management tools such as Hootsuite or Sprout Social, content creation and graphic design platforms like Adobe Creative Suite, as well as analytics tools such as Google Analytics and social media insights dashboards to monitor engagement and campaign success. Familiarity with customer relationship management (CRM) systems will also be advantageous for aligning marketing strategies with customer interactions.

Ideal Candidates

The ideal candidate for the Media and Social Marketing Manager Lead position will exhibit strong leadership qualities, demonstrating the ability to inspire and motivate a team while managing multiple projects simultaneously. A creative thinker with an analytical mindset, this person will possess the skill to harness data and insights to guide innovative marketing strategies. Excellent communication skills, a passion for the ever-evolving digital landscape, and a commitment to USAA's mission of serving its members are essential qualities for success in this role.