Media and Social Marketing Manager Lead (Remote)

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Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Overview

The Media and Social Marketing Manager Lead at USAA will oversee the strategic development and execution of media and social marketing initiatives, driving brand awareness and customer engagement across various digital platforms. The role will require collaboration with cross-functional teams to create innovative campaigns that resonate with targeted audiences while fostering a strong company culture and values. The ideal candidate will exhibit strong leadership capabilities, analytical acumen, and expertise in leveraging social media and digital marketing best practices to achieve organizational goals.

Job Responsibilities

• Develop and execute strategic media and social marketing plans aligned with USAA's overall objectives.
• Manage and optimize social media channels and digital content to enhance engagement and reach.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance management.
• Analyze performance metrics and adjust strategies accordingly to maximize effectiveness and ROI.
• Collaborate with internal departments to create integrated marketing campaigns and promotional materials.
• Monitor industry trends and competitor activities to identify opportunities for growth.
• Establish relationships with external agencies and vendors to enhance digital marketing efforts.
• Ensure compliance with brand guidelines and maintain the company's voice across all platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in media and social marketing, with at least 3 years in a leadership role.
• Proficiency in social media platforms, digital marketing tools, and analytics software.
• Demonstrated experience in campaign development, content creation, and community management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional interpersonal, verbal, and written communication skills.
• Ability to prioritize tasks and manage multiple projects in a fast-paced environment.

Technologies & Tools

This position will require familiarity with a variety of technologies and tools including but not limited to social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Google Analytics, Adobe Analytics), content management systems (CMS), email marketing software, and project management solutions (e.g., Trello, Asana). Proficiency in design software (e.g., Adobe Creative Suite) is also beneficial for content creation.

Ideal Candidates

The ideal candidate for the Media and Social Marketing Manager Lead position is a strategic thinker with a passion for storytelling and digital engagement. They should possess strong leadership skills, fostering a collaborative and innovative team environment. Candidates should be adept at navigating the ever-evolving landscape of social media and digital marketing, demonstrating creativity and adaptability. A successful candidate will exhibit an analytical mindset, focused on driving results and enhancing customer experiences, all while aligning with the core values of USAA.