Media and Social Marketing Manager Lead (Remote)

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Job Overview

The Media and Social Marketing Manager Lead at USAA will play a pivotal role in developing and executing comprehensive media and social marketing strategies to enhance brand visibility and engage our community. This position demands a strategic thinker who can oversee the creation of compelling content across various platforms, manage integrated campaigns, and analyze performance metrics. The successful candidate will collaborate with cross-functional teams to ensure alignment with overarching company goals and drive member engagement in a highly competitive landscape.

Job Responsibilities

• Develop and implement a robust media and social marketing strategy that aligns with USAA’s corporate objectives.
• Manage and oversee content creation for social media platforms, ensuring consistency with the brand voice and messaging.
• Lead a team of marketing professionals, providing guidance and mentorship to enhance their skills and performance.
• Analyze and report on campaign performance, optimizing strategies based on data-driven insights and trends.
• Collaborate with internal teams to create integrated marketing initiatives that effectively engage members and prospects.
• Stay current with industry trends and best practices in media and social marketing to recommend improvements and innovations.
• Manage budgets and resources for media campaigns to ensure cost-effectiveness and resource efficiency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 5 years of experience in media and social marketing, with at least 2 years in a leadership role.
• Proven track record of successful digital marketing campaigns and social media strategy execution.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, capable of presenting ideas creatively and persuasively.
• Demonstrated ability to work independently and collaboratively within a team environment.

Technologies & Tools

This position utilizes various technologies and tools, including social media management platforms (e.g., Hootsuite, Sprout Social), analytics software (e.g., Google Analytics, Sprinklr), content management systems (CMS), and design tools (e.g., Canva, Adobe Creative Suite). Familiarity with customer relationship management (CRM) systems and digital advertising tools is also essential for optimal campaign execution.

Ideal Candidates

The ideal candidate for this position possesses strong leadership qualities, creativity, and a results-oriented mindset. They should be passionate about digital marketing and highly adaptable to the fast-paced media environment. A commitment to fostering an inclusive workplace and the ability to manage multiple projects while prioritizing effectively are essential characteristics. Moreover, an understanding of USAA’s mission and dedication to serving our members will significantly enhance their fit within the team.