Media and Social Marketing Manager Lead (Remote)

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Job Overview

The Media and Social Marketing Manager Lead at USAA is responsible for developing, executing, and optimizing comprehensive media strategies across various digital channels. This role entails overseeing social marketing initiatives to enhance brand visibility, engagement, and customer experience. The ideal candidate will leverage data-driven insights to lead a team in creating innovative campaigns that align with USAA's mission of serving its members, fostering a cohesive organizational presence across all media platforms.

Job Responsibilities

• Develop and implement multi-platform media strategies that align with overall marketing goals.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
• Analyze market trends and consumer behavior to identify opportunities for campaign optimization.
• Collaborate with cross-functional teams to ensure consistency in messaging and branding.
• Manage budgets for media campaigns and ensure optimal allocation of resources.
• Monitor and evaluate the effectiveness of campaigns using Key Performance Indicators (KPIs).
• Stay abreast of the latest industry trends, tools, and technologies to drive innovation.
• Engage with stakeholders to incorporate feedback and refine strategies as necessary.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in media and social marketing, with at least 3 years in a leadership role.
• Demonstrated experience in developing and executing successful digital marketing campaigns.
• Strong analytical skills and proficiency in utilizing data analytics tools.
• Excellent communication and interpersonal skills, with the ability to work collaboratively.
• Proficiency in digital marketing tools, content management systems, and social media platforms.
• Knowledge of compliance and regulations in the financial services industry is a plus.

Technologies & Tools

The Media and Social Marketing Manager Lead will utilize a variety of technologies and tools, including but not limited to Google Analytics, social media management platforms (e.g., Hootsuite, Sprout Social), advertising platforms (e.g., Google Ads, Facebook Ads), content management systems (CMS), and customer relationship management (CRM) systems. Familiarity with design software and video editing tools may also be beneficial for campaign creation.

Ideal Candidates

The ideal candidate for this position should possess a strong blend of creativity and analytical thinking, enabling effective strategy formulation and implementation. They should demonstrate exceptional leadership skills, fostering a collaborative and innovative team environment. Key characteristics include adaptability to fast-paced changes, strong decision-making skills based on data insights, and a deep commitment to the principles of USAA in serving members with integrity and excellence.