Media Manager, Paid Social (freelance)

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Written by AI from the job title and company, not by 22Squared, so some details may not match this job. The employer's own page has the real description.

Overview

The Media Manager, Paid Social at 22Squared is responsible for designing and executing the paid social media strategy across various platforms to enhance brand visibility and engagement. This freelance position requires a creative yet analytical approach to optimize campaigns, track performance metrics, and collaborate closely with cross-functional teams. The ideal candidate should be adept at managing budgets, understanding the nuances of different paid social channels, and driving results through data-driven decision-making.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies aligned with client goals.
• Manage and optimize paid social campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Monitor campaign performance, analyze key metrics, and provide actionable insights for continuous improvement.
• Collaborate with creative and content teams to ensure cohesive and compelling ad messaging.
• Allocate and manage budgets effectively while maximizing ROI on paid social spending.
• Prepare regular performance reports and present findings to clients and internal stakeholders.
• Stay informed about emerging social media trends and algorithm changes to seize new opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in managing paid social media campaigns.
• Proficiency in social media advertising platforms, including Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with experience in utilizing tools like Google Analytics and social media metrics.
• Excellent communication and presentation skills, both written and verbal.
• Demonstrated ability to work independently and as part of a team in a fast-paced environment.

Technologies & Tools

The Media Manager, Paid Social will utilize various technologies and tools to execute their responsibilities effectively. Proficiency in social media advertising platforms like Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager is essential. Familiarity with Google Analytics, reporting tools, and project management software (e.g., Trello, Asana) will be advantageous for tracking metrics and managing task workflows. Knowledge of creative design tools such as Canva or Adobe Creative Suite may also be beneficial for ad creation.

Ideal Candidates

The ideal candidate for the Media Manager, Paid Social position will possess a blend of creativity and analytical thinking. They should have a keen eye for detail and the ability to adapt quickly in an ever-changing digital landscape. Successful candidates will demonstrate an aptitude for data analysis and an unwavering commitment to achieving client goals. Strong interpersonal skills and the ability to collaborate effectively with diverse teams will be crucial to thrive in this freelanced role at 22Squared.