Napa Valley Wine Academy is hiring: Social Media Manager + Content Creator (Wine

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Position Overview

The Social Media Manager + Content Creator at Napa Valley Wine Academy will be responsible for crafting and executing a compelling social media strategy that engages our audience and enhances brand visibility in the wine education sector. This role involves developing creative content that showcases our programs and promotes the unique culture of Napa Valley. The successful candidate will leverage various social media platforms to communicate with current and potential students and drive brand awareness, engagement, and community growth.

Job Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Create, edit, and publish high-quality content that reflects the values and offerings of Napa Valley Wine Academy.
• Manage day-to-day social media activities across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor, analyze, and report on social media metrics to ensure effectiveness and optimize strategies accordingly.
• Collaborate with the marketing team to align content with promotional campaigns and branding initiatives.
• Stay updated on industry trends and best practices in social media and digital marketing.
• Engage with followers, respond to inquiries, and build community around the Napa Valley Wine Academy brand.
• Organize and coordinate online events, webinars, and live streams to enhance community engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in social media management or content creation.
• Strong understanding of social media platforms, analytics tools, and content management systems.
• Exceptional writing and editing skills, with a keen eye for detail.
• Creative thinking and the ability to develop innovative content ideas.
• Experience in photography, videography, and graphic design is a plus.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) is preferred.
• Knowledge of wine and an interest in the wine industry is highly desirable.

Technologies & Tools

The Social Media Manager + Content Creator will utilize various technologies and tools, including social media analytics platforms, content creation software (Adobe Creative Suite, Canva), and management tools such as Hootsuite or Buffer. Familiarity with WordPress or other website CMS will also be beneficial for maintaining web content and blog updates.

Ideal Candidates

The ideal candidate is a dynamic and creative individual who possesses a genuine passion for wine and education. They should exhibit excellent communication skills, a collaborative spirit, and the ability to adapt to fast-paced environments. A proactive approach, strong organizational abilities, and aptitude for building relationships are essential for thriving in this role. Additionally, a keen interest in emerging trends in social media and digital marketing will contribute to their success in enhancing the Napa Valley Wine Academy's online presence.