National Video Media Manager, Senior - Brand Marketing (Remote)

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Job Overview

The National Video Media Manager, Senior - Brand Marketing at USAA is responsible for overseeing the strategic planning, execution, and optimization of video media campaigns that enhance brand awareness and drive engagement across various platforms. This role involves collaborating with cross-functional teams, managing vendor relationships, and staying updated on market trends to ensure campaigns align with the overall marketing strategy. The candidate will utilize data analytics to track performance and report on ROI while ensuring efforts resonate with USAA's mission to serve military members and their families.

Job Responsibilities

• Develop and implement comprehensive video media strategies to support brand marketing objectives.
• Manage the execution of video campaign timelines, budgets, and performance metrics.
• Collaborate with content creators, agencies, and internal stakeholders to produce high-quality video content.
• Analyze campaign results and generate reports to track effectiveness and guide future initiatives.
• Maintain relationships with media vendors and platforms to streamline campaign placements.
• Stay informed on industry trends, emerging technologies, and competitive landscape to develop innovative solutions.
• Work closely with the analytics team to measure and enhance video engagement across various platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• A minimum of 7 years of experience in video media management or related roles.
• Strong knowledge of video advertising platforms, including OTT and digital media channels.
• Proficiency in analytics tools and data interpretation for campaign optimization.
• Excellent project management skills with the ability to lead multiple projects simultaneously.
• Exceptional interpersonal and communication skills, with a focus on collaboration and collaboration.
• Experience in the financial services sector is a plus.

Technologies & Tools

The National Video Media Manager will utilize a range of technologies and tools that include video editing software (e.g., Adobe Premiere, Final Cut Pro), data analytics platforms (e.g., Google Analytics, Tableau), and media management systems. Proficiency in digital marketing tools such as marketing automation platforms and social media management tools will be beneficial for executing and tracking campaigns effectively.

Ideal Candidates

Ideal candidates for the National Video Media Manager position will possess a blend of creative thinking and analytical skills. They should be strategic thinkers who thrive in a fast-paced environment and are results-oriented. A passion for storytelling through video and an understanding of military culture and community will be highly valued. Successful candidates will also demonstrate strong leadership abilities, emotional intelligence, and the capacity to inspire collaboration across diverse teams to achieve common goals.