National Video Media Manager, Senior - Brand Marketing (Remote)

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Job Overview

The National Video Media Manager, Senior - Brand Marketing at USAA plays a pivotal role in shaping and executing the organization's video media strategies to enhance brand awareness and engagement. This position is responsible for managing the full video media lifecycle, from conceptualization to distribution, ensuring alignment with USAA's overall marketing objectives. The successful candidate will collaborate closely with cross-functional teams to create compelling video content that resonates with our targeted audience while adhering to industry best practices and brand guidelines. This position offers an opportunity to innovate within a fast-paced and dynamic environment, promoting the USAA brand across multiple platforms.

Job Responsibilities

• Develop, implement, and manage comprehensive video media strategies that align with brand marketing goals.
• Oversee the production of high-quality video content, ensuring adherence to project timelines and budgets.
• Collaborate with creative teams to conceptualize and produce engaging video scripts and storyboards.
• Analyze performance data and metrics to optimize video content and enhance viewer engagement.
• Maintain relationships with external vendors, including production companies and advertising agencies.
• Coordinate video media placements across various channels, including social media, websites, and digital publications.
• Monitor industry trends and advancements in video marketing, integrating innovative approaches into strategies.
• Provide leadership and mentorship to junior team members in video production best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Film Production, or a related field.
• Minimum of 7 years of experience in video production or media management, preferably within a brand marketing context.
• Proven expertise in creating and executing successful video marketing campaigns.
• Strong understanding of various video platforms and advertising technologies.
• Exceptional project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Excellent written and verbal communication skills with a strong attention to detail.
• Ability to work collaboratively within a team-oriented environment.
• Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and media analytics tools.

Technologies & Tools

The National Video Media Manager will utilize a variety of tools and software to execute their responsibilities effectively. Essential technologies include video editing software such as Adobe Premiere Pro and Final Cut Pro, project management tools like Asana or Trello, and analytics platforms such as Google Analytics and social media insights tools. Familiarity with digital marketing platforms for video distribution, including YouTube, Facebook, and Instagram, will also be critical for this role.

Ideal Candidates

Ideal candidates for the National Video Media Manager position at USAA will possess a robust blend of creative vision and analytical acumen. They should demonstrate a passion for storytelling through video, coupled with the ability to interpret data-driven insights to inform strategy. Strong interpersonal skills, adaptability, and a proactive approach to problem-solving will set successful candidates apart. Furthermore, a genuine commitment to USAA’s mission to serve and protect its members will characterize those best suited for this role.