National Video Media Manager, Senior - Brand Marketing (Remote)

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Job Overview

The National Video Media Manager, Senior - Brand Marketing at USAA will be responsible for leading the strategic development and execution of video media campaigns aimed at enhancing the brand presence and engagement across various platforms. This role requires a deep understanding of video marketing, media buying, and analytics, as well as the ability to collaborate with cross-functional teams to drive brand objectives. The successful candidate will oversee the production and dissemination of video content ensuring alignment with the company's overall marketing strategy and brand values.

Job Responsibilities

• Develop and implement comprehensive video marketing strategies that drive brand awareness and customer engagement.
• Manage the end-to-end production process of video campaigns, including concept development, scripting, filming, and post-production.
• Analyze and report on the performance of video media campaigns, utilizing data to refine strategies and improve outcomes.
• Collaborate with internal stakeholders, including creative teams and marketing departments, to align video content with broader initiatives.
• Negotiate and manage relationships with external video production vendors and media agencies.
• Stay updated on industry trends in video marketing and incorporate innovative ideas into brand strategies.
• Utilize project management tools to track progress and ensure timely delivery of video projects.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; a Master's degree is preferred.
• A minimum of 7 years of experience in video marketing, media buying, or brand marketing.
• Strong understanding of digital video platforms and advertising metrics.
• Proficient in video editing software and content management systems.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with a strong eye for visual storytelling and brand alignment.

Technologies & Tools

The National Video Media Manager will utilize a variety of technologies and tools to enhance video production and marketing efforts. Key software may include Adobe Creative Suite (Premiere Pro, After Effects), video analytics platforms, project management tools (such as Asana or Trello), and customer relationship management (CRM) systems. Familiarity with social media scheduling and analytics tools is also beneficial to effectively measure and optimize video performance across digital channels.

Ideal Candidates

Ideal candidates for the National Video Media Manager position will possess a combination of creative vision and analytical thinking, allowing them to produce engaging video content while effectively leveraging data insights. They should be adaptable and thrive in a fast-paced environment, demonstrating strong leadership abilities and a collaborative spirit. A passion for storytelling and a deep understanding of brand marketing principles will enable them to resonate with target audiences and drive meaningful engagement.