National Video Media Manager, Senior - Brand Marketing (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by USAA, so some details may not match this job. The employer's own page has the real description.

Overview

The National Video Media Manager, Senior - Brand Marketing at USAA is responsible for leading the strategic development and execution of video advertising and promotional campaigns. This role involves managing cross-functional teams to enhance brand visibility and engagement through video media channels. The incumbent will analyze data to shape effective marketing strategies, oversee vendor relationships, and ensure that video content aligns with the organization's brand vision and objectives. The National Video Media Manager will also play a critical role in budget management and reporting to senior leadership on campaign performance and insights.

Job Responsibilities

• Develop and implement comprehensive video marketing strategies to enhance brand recognition.
• Manage the production and distribution of video content across various media platforms.
• Collaborate with creative teams to generate innovative video concepts that resonate with target audiences.
• Monitor industry trends and audience preferences to adjust video marketing strategies accordingly.
• Analyse campaign performance metrics and report insights to refine future efforts.
• Oversee budget allocation and expenditure related to video media initiatives.
• Foster relationships with external vendors and agencies to enhance production quality and efficiency.
• Ensure compliance with USAA's regulatory and brand standards in all video-related communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in video marketing or media management, preferably within a corporate setting.
• Proven track record of developing and executing successful video marketing campaigns.
• Strong analytical skills with the ability to interpret complex data sets.
• Expertise in digital media trends and marketing technologies.
• Excellent verbal and written communication skills.
• Demonstrated leadership capabilities, with experience managing diverse teams.

Technologies & Tools

The National Video Media Manager will utilize a variety of technologies and tools to optimize video marketing efforts. Key software includes video editing programs (e.g., Adobe Premiere Pro, Final Cut Pro), analytics platforms (e.g., Google Analytics, YouTube Analytics), customer relationship management (CRM) systems, and project management tools (e.g., Asana, Trello). Familiarity with social media platforms and video advertising tools (e.g., Facebook Ads Manager, YouTube Ads) will be essential for targeting and audience engagement strategies.

Ideal Candidates

The ideal candidate for the National Video Media Manager position is a strategic thinker with a passion for storytelling and an innate understanding of audience dynamics. They possess strong leadership qualities and can motivate teams to achieve collective goals and high-quality outputs. Excellent time management skills, combined with the ability to oversee multiple projects simultaneously, are essential. A successful candidate will also exhibit a proactive approach to problem-solving, adaptability to changing priorities, and a commitment to driving brand success through innovative video marketing initiatives.