Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Envista Holdings Corporation for the Ormco brand will be responsible for crafting and executing innovative marketing strategies that elevate the Ormco portfolio's presence in the dental industry. The individual will lead a high-performing marketing team, drive brand development initiatives, and manage cross-functional partnerships to enhance product offerings. This leadership role requires a strategic thinker with a blend of creative and analytical skills to ensure that marketing campaigns are effectively aligned with business objectives and resonate with target markets, ultimately driving growth and profitability.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with the overall business goals for the Ormco brand.
• Oversee the marketing team, ensuring effective collaboration and providing guidance and mentorship to team members.
• Conduct market research and competitive analysis to inform product development and marketing initiatives.
• Manage annual marketing budgets and optimize spend across multiple channels.
• Collaborate with cross-functional teams including sales, product development, and clinical to ensure aligned messaging and strategies.
• Drive brand awareness initiatives through targeted advertising, digital marketing, and public relations efforts.
• Track and analyze marketing performance metrics, utilizing data to refine and improve strategies.
• Foster relationships with key industry stakeholders, including professional societies, trade organizations, and dental practitioners.
• Champion innovation by identifying and implementing emerging marketing trends and technologies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in marketing roles, with a focus on the healthcare or dental industry strongly preferred.
• Proven experience in a leadership role, demonstrating the ability to build and inspire high-performing teams.
• Strong analytical skills with experience in data-driven decision making.
• Excellent verbal and written communication skills, with the ability to present to and influence senior leadership.
• Proficiency in digital marketing tactics including SEO, PPC, email marketing, and social media.
• Ability to thrive in a fast-paced, dynamic environment with changing priorities.

Technologies & Tools

In this role, the Senior Director of Marketing will utilize a variety of technologies and tools to streamline marketing efforts and enhance campaign effectiveness. Key tools include CRM platforms such as Salesforce, marketing automation software like HubSpot or Marketo, analytical tools such as Google Analytics, and social media management platforms. Familiarity with design software, email marketing platforms, and project management tools will also be essential for effective collaboration and execution of marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing role at Envista Holdings Corporation will be a dynamic leader with a passion for the dental industry and a proven track record of driving successful marketing initiatives. Strong interpersonal skills and the ability to collaborate effectively with diverse teams are crucial. The candidate should demonstrate creativity, adaptability, and a relentless focus on results. A strategic mindset, combined with an entrepreneurial spirit, will enable them to navigate challenges and capitalize on opportunities for growth and innovation within the Ormco brand.