Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Director of Marketing for Ormco at Envista Holdings Corporation, you will spearhead the strategic direction and execution of innovative marketing initiatives aimed at elevating the brand presence and performance of Ormco products. You will lead a talented marketing team to develop and implement comprehensive marketing plans, leveraging market research and consumer insights to drive growth and enhance customer engagement. This remote position requires a dynamic leader capable of collaborating cross-functionally, managing budgets, and executing on achieving significant business objectives while fostering a high-performance culture within the organization.

Job Responsibilities

• Develop and implement strategic marketing plans to support the growth of Ormco's product portfolio.
• Lead market research activities to uncover customer insights and industry trends that inform marketing strategies.
• Oversee the creation and execution of integrated marketing campaigns across various platforms, including digital, social media, and traditional marketing channels.
• Collaborate with product development and sales teams to align marketing strategies with product launches and sales initiatives.
• Manage marketing budgets, ensuring efficient allocation of resources to maximize impact and return on investment.
• Analyze marketing performance metrics to continuously improve campaign effectiveness and inform future strategies.
• Foster a culture of innovation within the marketing team, encouraging creative problem-solving and out-of-the-box thinking.
• Build strong relationships with external partners, agencies, and stakeholders to enhance brand visibility and market share.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 10 years of progressive marketing experience, with a focus on healthcare or medical devices.
• Proven track record of success in leading marketing teams and developing strategies that drive growth.
• Strong analytical skills, with experience in leveraging data to inform decision-making.
• Exceptional communication and presentation skills, with the ability to influence at all levels of an organization.
• Demonstrated ability to manage multiple priorities and projects in a fast-paced environment.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools essential for executing marketing strategies effectively. Proficiency in marketing automation platforms, CRM software, analytics tools (such as Google Analytics), and project management tools is required. Familiarity with social media management and digital advertising platforms will also be beneficial for driving integrated marketing campaigns.

Ideal Candidates

Successful candidates for the Senior Director, Marketing position will possess strong leadership qualities and a results-driven mindset. They should be adept at navigating ambiguity and possess a proactive approach to problem-solving. Ideal candidates will exhibit a passion for innovation and an unwavering commitment to excellence, with the ability to inspire and motivate their teams. Strong interpersonal skills, combined with a collaborative ethos, will be crucial for building effective partnerships and driving strategic initiatives forward.