Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, is responsible for driving the marketing strategy and execution for a premier dental solutions portfolio. This role entails leading a dynamic team to enhance brand visibility, increase market share, and propel innovative product launches. The incumbent will collaborate closely with cross-functional teams to align marketing initiatives with corporate objectives, ensuring that Ormco solidifies its position as a leader in the orthodontics industry while delivering distinctive value to customers and stakeholders.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness and market penetration.
• Lead, mentor, and inspire the marketing team to achieve defined goals and foster a culture of innovation.
• Oversee market research and analysis to identify trends, customer needs, and competitive positioning.
• Manage the marketing budget to ensure efficient allocation of resources and maximum ROI.
• Collaborate with product development teams to strategize and execute successful product launches.
• Build relationships with key stakeholders, including customers, distributors, and sales teams, to gather insights and feedback.
• Utilize digital marketing strategies to enhance online presence and engagement with target audiences.
• Monitor and report on the performance of marketing campaigns, adjusting strategy as needed based on analytics and metrics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of experience in marketing leadership roles, preferably within the healthcare or dental industries.
• Proven track record of developing and executing successful marketing strategies that achieve business objectives.
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
• Exceptional leadership skills and experience managing diverse teams in a fast-paced environment.
• Outstanding communication skills, both verbal and written, with the ability to influence and engage stakeholders at all levels.
• Experience with digital marketing and social media strategies.
• Ability to thrive in a remote work environment and manage a geographically dispersed team effectively.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to execute marketing initiatives effectively. These include CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), social media management tools, data analytics software (such as Google Analytics), and content management systems. Proficiency in these tools facilitates efficient campaign management, lead generation, and performance tracking to inform strategic adjustments.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will possess a blend of strategic vision and operational expertise. They are individuals who excel in collaborative environments and can inspire their teams to achieve ambitious goals. Strong problem-solving skills, a customer-centric approach, and a passion for innovation will set them apart in advancing Ormco’s mission. Additionally, adaptability and resilience are crucial for navigating the challenges presented in a rapidly changing healthcare landscape.