Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director, Marketing for Ormco at Envista Holdings Corporation will be responsible for shaping and executing comprehensive marketing strategies that drive business growth and enhance brand equity within the orthodontic industry. This role requires a seasoned professional with a deep understanding of market dynamics, a proven track record in strategic marketing, and effective leadership capability. The Senior Director will lead a high-performing marketing team, collaborate with cross-functional partners, and leverage data-driven insights to optimize marketing initiatives, ensuring alignment with broader corporate objectives while driving customer engagement and revenue growth.

Job Responsibilities

• Develop and implement strategic marketing plans to achieve revenue and market share objectives.
• Lead the marketing team, fostering collaboration and innovation to generate compelling campaigns.
• Conduct market research and analysis to identify trends, customer needs, and competitive positioning.
• Oversee product launch strategies, ensuring effective go-to-market execution.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Utilize metrics and analytics to assess the effectiveness of marketing programs and make data-driven adjustments.
• Collaborate with sales teams to ensure alignment on customer engagement strategies and messaging.
• Build and maintain relationships with key industry stakeholders, influencers, and partners.
• Drive thought leadership initiatives that establish the company as a market innovator.
• Ensure brand consistency across all marketing channels and programs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership position.
• Proven experience in the healthcare or orthodontic sector is highly desirable.
• Strong analytical skills with the ability to interpret data and market insights.
• Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Demonstrated success in developing and executing marketing strategies that drive business outcomes.
• Strong project management skills, with the ability to manage multiple priorities effectively.

Technologies & Tools

The Senior Director, Marketing will utilize various technologies and tools to execute marketing strategies effectively. This includes CRM platforms for customer relationship management, marketing automation tools for campaign management, analytics software for performance tracking, and digital marketing platforms for social media and online presence management. Familiarity with data visualization tools will also be advantageous in translating insights into actionable marketing initiatives.

Ideal Candidates

The ideal candidate for the Senior Director, Marketing position will possess a combination of strategic vision and operational expertise. They should be a proactive leader who can inspire and motivate their team while cultivating a culture of collaboration and accountability. Strong problem-solving skills and adaptability to changing market conditions are essential. Candidates should demonstrate a passion for innovation in marketing with a customer-centric approach, showcasing their ability to influence and drive thought leadership in the orthodontic industry.