Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing for Ormco at Envista Holdings Corporation will be responsible for leading and executing comprehensive marketing strategies that elevate brand awareness and drive growth in market share. This individual will oversee a team, collaborate closely with cross-functional partners, and cultivate relationships with key stakeholders to ensure alignment on business objectives. The role requires a strategic mindset to leverage data-driven insights and innovative marketing techniques to enhance product positioning and customer engagement in the orthodontics sector.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with Ormco's business goals.
• Lead a team of marketing professionals to execute multi-channel campaigns and initiatives.
• Analyze market trends and competitor activities to identify new opportunities for growth.
• Collaborate with product development teams to create product marketing strategies that resonate with target audiences.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Establish metrics and KPIs to measure the effectiveness of marketing programs.
• Foster relationships with industry influencers, distributors, and other key stakeholders.
• Coordinate with sales teams to ensure alignment between marketing and sales efforts.
• Prepare and present reports on marketing performance to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive marketing experience, with a minimum of 5 years in a leadership role within the healthcare or medical device industry.
• Proven track record of developing successful marketing strategies and driving measurable results.
• Strong analytical skills with the ability to interpret data and glean insights.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a matrix organization.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Senior Director, Marketing will utilize a variety of technologies and tools to enhance marketing efforts. These may include marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) systems such as Salesforce, analytics tools for data analysis and campaign tracking, and social media marketing platforms. Familiarity with graphic design software, such as Adobe Creative Suite, may also be beneficial for overseeing content creation initiatives.

Ideal Candidates

The ideal candidate for the Senior Director, Marketing position at Envista Holdings Corporation will demonstrate strong leadership qualities with a passion for innovation and creativity in marketing. A strategic thinker with the ability to navigate complex challenges in a competitive landscape, they will possess excellent interpersonal skills and enjoy building collaborative relationships. The candidate should be adaptable to changing market desires and should thrive in a fast-paced, results-oriented environment. Additionally, a commitment to professional development and mentorship of team members will be essential for fostering a productive and engaged marketing department.