Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director, Marketing at Ormco, a division of Envista Holdings Corporation, will spearhead the development and execution of marketing strategies that drive brand awareness, enhance customer engagement, and stimulate product growth within the orthodontic space. This senior leadership role will require an innovative mindset and a strong strategic vision to lead a diverse team in creating comprehensive marketing plans that align with corporate goals while effectively meeting the needs of our customers. The Senior Director will also collaborate cross-functionally with sales, product development, and operations to ensure the alignment of strategic initiatives and successful execution across all channels.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to drive growth and increase market share in the orthodontic industry.
• Lead, mentor, and develop a high-performing marketing team focused on achieving business objectives.
• Analyze market trends and customer insights to identify opportunities for product innovation and new markets.
• Oversee the development and execution of marketing campaigns across various channels, including digital, social media, events, and traditional media.
• Collaborate with sales and product teams to define and articulate product positioning, value propositions, and messaging.
• Manage marketing budget and allocate resources effectively to maximize ROI on marketing initiatives.
• Establish and track key performance metrics to gauge effectiveness of marketing programs and initiatives.
• Represent the brand at industry events and conferences to enhance brand visibility and drive business development opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 10 years of marketing experience within a medical devices, healthcare, or dental related industry.
• Proven track record of developing and implementing successful marketing strategies and campaigns.
• Strong leadership skills with experience managing and developing diverse teams.
• Excellent analytical, decision-making, and problem-solving skills.
• Experience working in a cross-functional environment, particularly with sales and product development teams.
• Outstanding verbal and written communication skills; ability to present complex information effectively.

Technologies & Tools

The Senior Director, Marketing will utilize various technologies and tools to enhance marketing efforts and achieve strategic objectives. This may include customer relationship management (CRM) systems, marketing automation platforms, analytics tools, social media management services, and content management systems. Familiarity with data analytics software and digital marketing tools will also be advantageous to monitor campaign performance and customer engagement effectively.

Ideal Candidates

The ideal candidate for the Senior Director, Marketing position at Ormco possesses a blend of strategic insight and operational expertise, complemented by a passion for the orthodontic industry. They should demonstrate strong leadership qualities, fostering collaboration and innovation within the team. A proactive, results-oriented mindset along with the ability to thrive in a fast-paced and evolving environment will be crucial for success. Candidates should also exhibit a customer-centric approach, with the ability to identify and respond to market needs and emerging trends.