Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing for ORMCO at Envista Holdings Corporation will be responsible for leading the overall marketing strategy and initiatives to drive growth and market share in the orthodontic space. This strategic position will oversee marketing operations, develop and implement product marketing strategies, and foster collaboration with cross-functional teams to ensure the alignment of marketing goals with business objectives. The ideal candidate will utilize market insights and consumer engagement strategies to enhance brand presence and achieve financial targets in a dynamic, remote working environment.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to promote ORMCO products and services.
• Lead the marketing team in the creation of engaging multimedia content, marketing campaigns, and promotional materials.
• Collaborate closely with sales, product management, and R&D teams to ensure product relevancy and alignment with customer needs.
• Analyze market trends, customer feedback, and competitive landscape to inform marketing initiatives and drive innovation.
• Manage marketing budgets, resources, and performance metrics to maximize ROI.
• Build brand awareness through digital marketing, social media engagement, public relations, and industry events.
• Engage with key stakeholders across various departments to implement cohesive marketing strategies.
• Monitor and report on the effectiveness of marketing efforts, adjusting strategies as necessary based on performance data.
• Mentor and develop marketing team members to enhance skills and advance career growth within the organization.

Qualifications

• Bachelor's degree in Marketing, Business or related field; MBA preferred.
• Minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership capacity.
• Proven track record in developing successful marketing strategies and campaigns in the healthcare or medical device industry.
• Strong analytical skills and experience in data-driven decision-making.
• Excellent communication, leadership, and interpersonal skills.
• Ability to work collaboratively in a remote setting while managing cross-functional teams.
• Familiarity with digital marketing tactics, social media platforms, and CRM software.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to support marketing initiatives, including but not limited to CRM software (e.g., Salesforce), digital marketing platforms (e.g., HubSpot, Google Analytics), graphic design software (e.g., Adobe Creative Suite), and project management tools (e.g., Asana, Trello). Proficiency in utilizing data analytics to gauge campaign effectiveness and customer engagement will also be essential.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will possess a blend of strategic thinking and creative vision, demonstrating a passion for the orthodontic industry. They should be proactive leaders who are results-oriented with a strong customer focus. A successful candidate will exhibit resilience in a fast-paced environment, possess exceptional problem-solving skills, and have a desire for continuous improvement. Moreover, candidates should demonstrate a strong understanding of market dynamics as well as showcase robust communication and interpersonal skills to influence and inspire diverse teams across the organization.