Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Envista Holdings Corporation for the Ormco brand is responsible for developing and executing comprehensive marketing strategies that align with the organization's overall objectives. This pivotal role will involve leading a high-performing marketing team, fostering collaboration across departments, and ensuring that marketing efforts effectively promote Ormco's innovative products. The Senior Director will oversee market research, brand positioning, product launches, and digital marketing initiatives, all aimed at driving growth and enhancing the customer experience in the dental industry.

Job Responsibilities

• Lead the development of strategic marketing plans that drive brand awareness and market share for the Ormco product line.
• Manage and mentor a diverse team of marketing professionals to achieve departmental objectives and professional growth.
• Conduct thorough market research to identify customer needs, market trends, and competitive threats.
• Develop and execute marketing campaigns across various channels, including digital, print, and events.
• Collaborate with product development and sales teams to ensure alignment of marketing strategies with product functionality and market requirements.
• Manage a marketing budget effectively, ensuring resources are allocated efficiently for maximum ROI.
• Utilize analytics and performance metrics to assess marketing initiatives and report findings to senior leadership.
• Enhance customer engagement through innovative digital marketing strategies and platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience, preferably within the medical or dental device industry.
• Demonstrated success in developing and executing multi-channel marketing strategies.
• Strong leadership skills with experience managing a high-performing team.
• Excellent analytical skills and a data-driven mindset.
• Outstanding written and verbal communication skills to interact effectively with all levels of the organization.
• Proficiency in digital marketing tools and platforms, including CRM and marketing automation systems.

Technologies & Tools

In this position, the Senior Director of Marketing will be expected to utilize a variety of technologies and tools to facilitate effective marketing operations. These include Customer Relationship Management (CRM) software, marketing automation platforms, web analytics tools, social media management systems, and project management software to track marketing campaigns and measure performance.

Ideal Candidates

The ideal candidate for the Senior Director of Marketing role at Envista Holdings Corporation will have a dynamic and innovative mindset, with the ability to adapt quickly to changes in the market landscape. They should be a visionary leader with excellent interpersonal skills, capable of driving collaboration and inspiring teams. A strong customer-centric approach and a passion for leveraging data to inform decision-making will also set them apart as an exemplary fit for this position.