Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director, Marketing at Ormco, a pivotal role within Envista Holdings Corporation, will oversee the strategic direction and operational execution of marketing initiatives for the Ormco brand. This position entails leading a high-performing marketing team, developing comprehensive marketing strategies to drive product adoption, enhance brand awareness, and support sales objectives. The ideal candidate will collaborate cross-functionally to maximize market penetration and deliver innovative solutions that resonate with our target audience in a dynamic and competitive landscape.

Job Responsibilities

• Develop and implement a comprehensive marketing strategy that aligns with organizational goals and market demands.
• Lead, mentor, and develop a high-performing marketing team to achieve departmental objectives.
• Analyze market trends and customer insights to inform product positioning and marketing initiatives.
• Collaborate with sales, product development, and research departments to create integrated marketing plans.
• Manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
• Oversee the development of marketing collateral, promotional materials, and digital content.
• Measure and report on the impact of marketing initiatives using key performance indicators (KPIs).
• Establish relationships with external stakeholders, including agencies and industry partners, to enhance brand visibility.
• Drive digital marketing initiatives, including social media, email marketing, and search engine optimization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies in a regulated industry; experience in medical devices or dental products is a plus.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Exceptional leadership and team-building skills, fostering a collaborative environment.
• Excellent communication and presentation skills, capable of conveying complex ideas to diverse audiences.
• Proficiency in digital marketing tools and platforms.

Technologies & Tools

The Senior Director, Marketing will utilize a variety of technologies and tools to effectively manage marketing campaigns and analyze performance. This includes Customer Relationship Management (CRM) systems, digital marketing platforms (such as Google Analytics and HubSpot), content management systems, and project management software. Proficiency in these tools will facilitate data-driven decision-making and enhance marketing efficiency.

Ideal Candidates

The ideal candidate for the Senior Director, Marketing position at Ormco is a strategic thinker with a strong business acumen and a passion for innovation in the marketing landscape. They exhibit exceptional leadership qualities, fostering an inclusive and dynamic work culture. Strong interpersonal skills, coupled with the ability to navigate complex organizational structures, enable them to build effective cross-functional teams. Additionally, a candidate who thrives in a fast-paced environment, adapts to rapidly changing market conditions, and remains focused on achieving measurable results will be highly successful in this role.