Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will be responsible for driving strategic marketing initiatives, overseeing product development launches, and enhancing brand visibility in the global orthodontic market. This leadership position requires a dynamic individual with a proven track record in marketing strategy formulation, execution, and team leadership to foster growth and innovation. The Senior Director will collaborate with cross-functional teams to align marketing strategies with overall business objectives, ensuring that all initiatives reinforce the Ormco brand and support market expansion efforts.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives and drive revenue growth.
• Lead the marketing team, providing mentorship and guidance to enhance individual and team performance.
• Collaborate with sales, product development, and other departments to launch new products effectively.
• Analyze market trends, competitive landscape, and customer insights to identify opportunities for brand positioning.
• Oversee the marketing budget to ensure optimal allocation of resources and return on investment.
• Implement targeted digital marketing campaigns to enhance brand reach and engagement across various platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role.
• Proven expertise in developing and executing successful marketing strategies in a B2B context.
• Strong understanding of the orthodontic or dental product markets is highly desirable.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience in digital marketing, content creation, and brand management.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to execute marketing strategies effectively. These include customer relationship management (CRM) software, marketing automation platforms, analytics and reporting tools, content management systems (CMS), and social media management tools. Familiarity with data analytics tools to measure marketing campaign effectiveness and customer engagement will also be crucial.

Ideal Candidates

Ideal candidates for this position will be innovative thinkers with strong analytical capabilities and a passion for driving market growth. They will possess a strategic mindset, demonstrating the ability to anticipate market changes and adapt strategies accordingly. Effective leadership skills, coupled with a collaborative approach, will enable them to guide their teams successfully and inspire creativity. A customer-centric focus, combined with a deep understanding of the orthodontics landscape, will be essential for making informed decisions that benefit the organization and its stakeholders.