Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will be pivotal in leading the overall marketing strategy, execution, and management of marketing initiatives within the organization. This role is focused on developing innovative marketing programs that effectively engage with dental professionals and end-users while driving brand growth and market presence. The successful candidate will collaborate closely with cross-functional teams to align marketing activities with overall business objectives, leverage data analytics for market insights, and ensure that Ormco's brand messaging resonates across all channels.

Job Responsibilities

• Develop and implement strategic marketing plans to achieve business objectives and drive brand growth.
• Lead the marketing team in creating and executing campaigns that effectively communicate product value propositions.
• Analyze market trends and consumer insights to identify opportunities for growth and innovation.
• Manage marketing budgets to optimize expenditures and maximize ROI on marketing initiatives.
• Collaborate with sales, product development, and other stakeholders to ensure marketing strategies align with corporate goals.
• Oversee content creation for various channels, including digital, social media, and print.
• Establish metrics and KPIs to measure the effectiveness of marketing strategies and initiatives.
• Lead market research efforts to inform product development and marketing strategy.
• Foster relationships with key opinion leaders and industry influencers to enhance brand visibility and credibility.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• A minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership position.
• Demonstrated success in developing and executing marketing strategies in the healthcare or dental market.
• Strong analytical skills with experience in data-driven decision making.
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly.
• Proficient in marketing automation tools, CRM systems, and digital marketing platforms.
• Strong leadership and team management skills, with the ability to motivate and develop talent.
• Experience with budget management and strategic financial planning.

Technologies & Tools

The Senior Director of Marketing will utilize a variety of technologies and tools to enhance marketing strategies and track performance metrics. This includes marketing automation platforms such as HubSpot or Marketo, Customer Relationship Management (CRM) systems like Salesforce, data analytics tools for market research, and digital marketing platforms for online campaigns. Familiarity with email marketing software and social media management tools will also be essential for effective communication and engagement strategies.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position at Ormco will possess a blend of creativity and analytical thinking, along with a deep passion for the dental industry. They will exhibit exceptional leadership skills, enabling them to inspire and guide their team toward achieving marketing objectives. Furthermore, candidates should demonstrate a solid understanding of market dynamics and consumer behavior, coupled with an ability to adapt strategies in a rapidly changing environment. Strong interpersonal skills and a collaborative spirit will be crucial for building relationships with internal and external stakeholders, driving successful marketing outcomes.