Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing at Ormco, a brand under Envista Holdings Corporation, plays a pivotal role in leading marketing strategies and execution for orthodontic products within North America. The position entails developing innovative marketing initiatives, driving market growth, and collaborating cross-functionally with the sales and product development teams. The ideal candidate will have a strong background in digital and traditional marketing, customer engagement, and brand management, along with the ability to leverage data analytics for informed decision-making. This role is remote and requires a proactive leader capable of building strategic relationships and enhancing Ormco's brand presence in the orthodontic sector.

Job Responsibilities

• Develop and implement comprehensive marketing plans and strategies to grow market share for Ormco products.
• Lead the marketing team to execute efforts across various channels including digital, events, and traditional media.
• Analyze market trends and customer insights to inform product positioning and messaging.
• Collaborate with sales and product development teams to ensure alignment and effective go-to-market strategies.
• Manage marketing budgets and track the effectiveness of marketing campaigns and initiatives.
• Research and analyze competitive landscape to identify opportunities and challenges in the market.
• Foster relationships with key stakeholders, including customers, industry influencers, and internal teams.
• Oversee brand development and maintain brand integrity across all platforms.
• Mentor and develop marketing team members to enhance professional growth and performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership position.
• Proven track record of successfully developing and executing marketing strategies in the healthcare or medical devices sector.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills to effectively connect with diverse audiences.
• Experience in digital marketing and familiarity with CRM software and marketing automation tools.
• Proficiency in project management, with the ability to manage multiple initiatives simultaneously.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to enhance marketing efforts, including but not limited to Customer Relationship Management (CRM) systems, marketing automation platforms, analytics software for campaign performance tracking, and content management systems to deliver effective digital marketing initiatives.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position will possess a dynamic blend of strategic thinking, creativity, and leadership capabilities. They should be results-driven and passionate about the orthodontic field, with a keen insight into market dynamics and consumer behavior. Strong collaborative skills as well as the ability to adapt and thrive in a fast-paced environment are essential. A successful candidate will also demonstrate a commitment to fostering an inclusive team culture that values diversity and innovation.