Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Marketing for Ormco will play a pivotal role in shaping the marketing strategy for the brand under Envista Holdings Corporation. This executive position will involve driving product innovation, enhancing brand visibility, and leading the marketing team to achieve revenue growth targets. The Senior Director will leverage market insights to inform strategic decisions, collaborate cross-functionally with other departments, and ensure that all marketing initiatives align with corporate objectives and resonate with diverse customer segments. A focus on customer needs, market trends, and competitive analysis will be essential to successfully position Ormco as a leader in the orthodontic industry.

Job Responsibilities

• Develop and implement comprehensive marketing strategies that align with corporate goals and enhance brand equity.
• Lead a high-performing marketing team, fostering a culture of creativity, accountability, and data-driven decision-making.
• Conduct market research and competitive analysis to inform product positioning and marketing tactics.
• Collaborate with Sales, Product Development, and Operations to ensure cohesive product launches and marketing campaigns.
• Monitor and analyze campaign performance metrics to optimize marketing efforts and achieve targeted KPIs.
• Manage the marketing budget to ensure efficient allocation of resources and a strong return on investment.
• Engage with key stakeholders, including customers and industry influencers, to enhance brand reputation and drive market penetration.
• Oversee digital marketing initiatives and ensure effective use of digital channels to reach target audiences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing roles, with at least 5 years in a leadership position within the healthcare or medical device industry.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Strong analytical skills and a data-driven mindset with experience in marketing analytics and performance measurement.
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Deep understanding of digital marketing, social media, and content marketing strategies.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to enhance operational efficiency and campaign effectiveness. Familiarity with Customer Relationship Management (CRM) systems, marketing automation platforms, and web analytics tools is essential. Experience with platforms such as HubSpot, Salesforce, Google Analytics, and various social media management tools will be critical in executing marketing strategies and measuring performance.

Ideal Candidates

Ideal candidates for the Senior Director of Marketing position possess a visionary mindset combined with a pragmatic approach to implementation. A proactive leader with a collaborative spirit, they thrive in fast-paced and dynamic environments. Strong strategic thinking abilities, coupled with a passion for innovation in the orthodontic field, will drive their success. Exceptional communication skills allow them to effectively articulate ideas and influence others, while a commitment to continuous improvement and market excellence ensures they remain at the forefront of industry developments.