Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Marketing at Ormco, a division of Envista Holdings Corporation, will be instrumental in shaping the strategic marketing direction for the orthodontic product portfolio. This remote role involves leading marketing initiatives that drive growth and customer engagement while ensuring alignment with corporate objectives. The successful candidate will oversee the development and execution of marketing strategies, collaborate with cross-functional teams, and leverage market insights to enhance brand positioning and customer satisfaction.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness and product adoption within the orthodontic market.
• Lead and mentor a team of marketing professionals, providing guidance on best practices and performance optimization.
• Analyze market trends and customer insights to inform strategic planning and product development initiatives.
• Collaborate with sales, product development, and clinical teams to ensure marketing efforts align with corporate goals and customer needs.
• Create and manage the marketing budget, ensuring resources are allocated effectively to maximize return on investment.
• Oversee the development of marketing materials, digital campaigns, and other promotional activities.
• Measure and report on the effectiveness of marketing campaigns, utilizing data to refine strategies and tactics.
• Build relationships with key stakeholders, including orthodontists and industry partners, to foster collaboration and increase market presence.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with a focus on the healthcare or dental industries.
• Proven experience in a leadership role, with strong team management skills.
• Demonstrated success in developing and executing successful marketing strategies that drive business growth.
• Exceptional analytical skills with the ability to leverage data for informed decision-making.
• Strong written and verbal communication skills, with a talent for crafting compelling messages.
• Proficiency in digital marketing tools and platforms, including CRM and marketing automation software.

Technologies & Tools

The Senior Director of Marketing will utilize a range of technologies and tools to execute marketing strategies effectively. Key platforms include data analytics software for market research, CRM tools for customer relationship management, and digital marketing applications such as email marketing and social media management tools. Familiarity with marketing automation platforms will also be essential to streamline processes and enhance campaign effectiveness.

Ideal Candidates

Ideal candidates for the Senior Director, Marketing position will embody a strategic mindset complemented by a strong business acumen. They will be creative thinkers with the ability to adapt to changing market dynamics, showcasing resilience and agility in their approach. Excellent interpersonal skills and the ability to build collaborative relationships are critical, alongside a passion for the orthodontic industry. Candidates should demonstrate strong leadership capabilities, inspiring teams to achieve ambitious marketing goals while fostering an inclusive and dynamic work environment.