Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Director of Marketing for Ormco at Envista Holdings Corporation, you will be responsible for leading the strategic direction and execution of marketing initiatives to drive brand awareness, customer engagement, and revenue growth. You will oversee a diverse team of marketing professionals and collaborate with cross-functional departments to implement comprehensive marketing plans that align with corporate objectives. This role demands a visionary leader who can navigate the dynamic landscape of dental products and technology, ensuring that Ormco is at the forefront of the orthodontic industry.

Job Responsibilities

• Develop and implement strategic marketing plans that enhance brand recognition and market share.
• Oversee all marketing communications including advertising, promotions, and public relations to ensure consistent messaging across all platforms.
• Lead, mentor, and manage a high-performing marketing team to achieve departmental goals.
• Collaborate with product development and sales teams to identify market opportunities and drive product launches.
• Analyze market trends, competitive landscape, and customer feedback to inform marketing strategies.
• Establish metrics for evaluating the effectiveness of marketing campaigns and adjust strategies as needed.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Work closely with regulatory teams to ensure all marketing materials are compliant with industry standards.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 10 years of experience in marketing roles within the healthcare or dental industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership skills with experience managing teams and projects.
• Excellent analytical and problem-solving abilities.
• Exceptional communication skills, both verbal and written.
• Experience with digital marketing tools and platforms.

Technologies & Tools

The Senior Director of Marketing will utilize various technologies and tools to streamline marketing efforts, including customer relationship management (CRM) software, marketing automation platforms, web analytics tools, social media management software, and graphic design applications. Familiarity with data analysis programs and project management software will also be essential to drive performance and facilitate cross-team collaboration.

Ideal Candidates

The ideal candidate for this position will possess strong interpersonal skills and a proactive approach to problem-solving. They should be adept at fostering collaboration among diverse teams and displaying an authentic passion for the orthodontic industry. Additionally, exceptional adaptability to changing market conditions, coupled with creativity and strategic thinking, will set them apart. A track record of successful project execution paired with a results-oriented mindset will greatly contribute to their effectiveness in driving Ormco's marketing vision forward.