Ormco Senior Director, Marketing (Remote-US)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Overview

The Ormco Senior Director of Marketing at Envista Holdings Corporation will play a pivotal role in shaping the marketing strategy for Ormco, a leading brand in orthodontics. This position involves overseeing marketing initiatives, driving brand awareness, and promoting product offerings to support revenue growth and enhance market share. The successful candidate will lead a dynamic team, work cross-functionally with sales and product management, and leverage data insights to inform strategic decisions that resonate with targeted audiences across various channels.

Job Responsibilities

• Develop and execute a comprehensive marketing strategy for Ormco products that aligns with overall business objectives.
• Lead and mentor the marketing team to foster a high-performance culture and accountability.
• Collaborate with sales leadership to create and implement effective go-to-market plans.
• Analyze market trends and customer insights to drive product development and positioning.
• Manage the marketing budget effectively to ensure optimal ROI on marketing initiatives.
• Oversee digital marketing efforts, including website optimization, social media strategy, and content marketing.
• Coordinate with global teams to ensure consistent brand messaging across all platforms and markets.
• Evaluate and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in a marketing leadership role, preferably in the medical device or healthcare industry.
• Proven track record in developing successful marketing strategies that drive business growth.
• Strong analytical skills with the ability to interpret complex data and market research.
• Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels.
• Experience in digital marketing and familiarity with marketing automation tools.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Technologies & Tools

The Senior Director of Marketing will leverage various technologies and tools to enhance marketing efforts. These include Customer Relationship Management (CRM) systems, marketing automation platforms, data analytics tools, and digital analytics solutions. Familiarity with design software for creating marketing materials and content management systems for overseeing day-to-day digital assets will also be beneficial.

Ideal Candidates

The ideal candidate will possess a strategic mindset with an entrepreneurial spirit, demonstrating exceptional leadership and innovation. Strong relationship-building skills and the ability to establish collaborative partnerships across different teams are essential. The candidate should be adaptable, results-driven, and capable of harnessing the power of data to inform decisions. A genuine passion for orthodontics and improving patient outcomes will further enhance fit in this pivotal role within Envista Holdings Corporation.