Outdoor Marketing Manager- W2 Hiring- Remote from EST/CST time zone; Digital Marketing, Financial Services or Credit/Debit Card ;B2B, B2B2C and direct to consumer marketing experience

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Overview

The Outdoor Marketing Manager at Mudrasys is responsible for developing and executing innovative marketing strategies that promote our financial services and credit/debit card products through outdoor channels. This role encompasses a dynamic range of responsibilities including overseeing campaign planning, managing budgets, collaborating with cross-functional teams, and utilizing data analytics to optimize outreach efforts. The ideal candidate will leverage their expertise in digital marketing and B2B/B2B2C strategies to elevate brand awareness and drive customer engagement across various outdoor platforms. This position is remote, accessible to candidates in the EST/CST time zones and is classified as a W2 hiring position.

Job Responsibilities

• Develop and implement outdoor marketing strategies to enhance brand visibility and product promotion.
• Conduct market research and competitor analysis to identify opportunities and trends in the outdoor marketing space.
• Collaborate with the creative team to design impactful outdoor advertising materials.
• Manage and allocate budgets for outdoor campaigns, ensuring cost-effective utilization of resources.
• Coordinate with outdoor advertising vendors and agencies to ensure timely execution of marketing initiatives.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.
• Engage with sales teams to align marketing activities with overall business goals.
• Prepare and present reports on campaign performance and marketing ROI to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably within the financial services sector.
• Demonstrated experience in B2B, B2B2C, and direct-to-consumer marketing strategies.
• Proficient in utilizing outdoor advertising platforms and technologies.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent project management and organizational skills.
• Effective communication and interpersonal skills; ability to work collaboratively in a remote environment.

Technologies & Tools

The Outdoor Marketing Manager will utilize various technologies and tools in their role, including but not limited to marketing automation platforms like HubSpot and Salesforce, analytics tools such as Google Analytics and Tableau, project management software like Asana or Trello, and graphic design tools such as Adobe Suite. Familiarity with outdoor advertising platforms and measurement tools will also be essential for this position.

Ideal Candidates

The ideal candidates for the Outdoor Marketing Manager position will possess a blend of creativity and analytical acumen, allowing them to design engaging campaigns while effectively measuring their impact. They should be proactive, results-oriented, and comfortable working independently in a remote environment. Strong leadership capabilities, a collaborative mindset, and an eagerness to stay updated on market trends will also characterize successful candidates, ensuring they align effectively with Mudrasys’ mission and goals.