Paid Media Campaign Manager - Social

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Written by AI from the job title and company, not by Viamedia, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Campaign Manager - Social at Viamedia will be responsible for developing, executing, and optimizing social media advertising campaigns across various platforms to enhance brand awareness, drive engagement, and increase conversions. This role will require strategic oversight of paid media initiatives, offering insights into advertising performance and identifying opportunities for growth. The ideal candidate will collaborate closely with cross-functional teams, ensuring alignment between media strategies and business objectives while employing data-driven decision making to achieve superior campaign results.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies aligned with client objectives.
• Manage the planning, execution, and optimization of social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and analyze campaign performance data to identify trends, insights, and opportunities for campaign improvement.
• Collaborate with creative teams to produce compelling ad copy and visual content that resonates with target audiences.
• Conduct A/B testing and performance analysis to refine targeting and improve campaign effectiveness.
• Prepare and present reports on campaign performance and strategy effectiveness to clients and internal stakeholders.
• Stay up-to-date with industry trends, platform updates, and emerging technologies in paid media to ensure Viamedia's strategies remain competitive.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3-5 years of experience in paid media or digital marketing with a focus on social media campaigns.
• Proven track record of managing successful paid social media campaigns and delivering measurable results.
• Strong analytical skills and proficiency in data analysis tools, including Google Analytics and social media analytics platforms.
• Excellent communication skills, both verbal and written, with the ability to translate complex data into actionable insights.
• Familiarity with social media management and advertising tools, such as Facebook Ads Manager and LinkedIn Campaign Manager.

Technologies & Tools

The Paid Media Campaign Manager will utilize an array of technologies and tools to execute their responsibilities, including but not limited to social media advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads. Data analysis and reporting will be performed using Google Analytics and Excel, while creative collaboration may involve tools like Canva or Adobe Creative Suite. Familiarity with project management software, such as Asana or Trello, may also be beneficial.

Ideal Candidates

The ideal candidate for the Paid Media Campaign Manager - Social position at Viamedia will be a highly motivated, results-driven individual with a deep understanding of social media dynamics and consumer behavior. They will possess a strong analytical mindset with the capability to derive actionable insights from data, allowing for informed decision-making. A collaborative spirit and excellent communication skills are essential for effectively working with cross-functional teams and clients. Lastly, an innovative approach to problem-solving and an eagerness to stay ahead of industry trends will help ensure continual campaign success.