Paid Media Manager (Contractor)

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Written by AI from the job title and company, not by Rakuten International, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager (Contractor) at Rakuten International will play a pivotal role in the development and execution of our digital advertising strategies. This individual will be responsible for optimizing paid media campaigns across various platforms to drive website traffic, increase conversion rates, and enhance brand presence. By collaborating with cross-functional teams, the Paid Media Manager will analyze performance metrics and implement data-driven strategies to achieve campaign objectives and maximize ROI.

Job Responsibilities

• Develop and manage comprehensive paid media plans across multiple channels, including Google Ads, Facebook Ads, and other relevant platforms.
• Conduct in-depth keyword research and audience segmentation to inform campaign strategies.
• Monitor and analyze campaign performance metrics, providing regular reports and optimizations based on findings.
• Collaborate with creative teams to design compelling ad copy and visuals that align with campaign objectives.
• Maintain budget oversight, ensuring cost-effectiveness and allocation of resources across various campaigns.
• Stay current with industry trends, best practices, and emerging technologies in paid media advertising.
• Implement A/B testing and other methodologies to enhance campaign performance and user engagement.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3 years of experience managing paid media campaigns with proven results.
• Strong understanding of digital marketing concepts, including SEO and PPC strategies.
• Proficiency with advertising platforms, including Google Ads, Facebook Ads Manager, and analytics tools such as GA.
• Excellent analytical skills, with a focus on campaign optimization and performance analysis.
• Exceptional communication and organizational skills to work effectively in a team-oriented environment.

Technologies & Tools

The position requires proficiency in various technologies and tools that are essential for managing paid media campaigns, including but not limited to Google Ads, Facebook Ads Manager, demand-side platforms (DSPs), Google Analytics, and other relevant marketing analytics tools. Familiarity with marketing automation platforms and project management software may also be advantageous.

Ideal Candidates

Ideal candidates for the Paid Media Manager (Contractor) position are detail-oriented professionals who excel in analytical thinking and possess a robust understanding of digital marketing landscapes. They should demonstrate a proven ability to manage projects independently while collaborating effectively with team members. A passion for data-driven decision-making and a continuous commitment to learning and professional growth within the paid media sphere are critical attributes sought after in the ideal candidate.