Paid Media Manager | Remote

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Written by AI from the job title and company, not by Beacon Digital Marketing, so some details may not match this job. The employer's own page has the real description.

Position Overview

As a Paid Media Manager at Beacon Digital Marketing, you will be responsible for developing, executing, and optimizing creative paid media campaigns across various digital channels. Your role will encompass strategy formulation, budget management, and performance analysis to drive traffic, increase conversions, and support overall marketing strategies. You will collaborate closely with cross-functional teams to align campaign objectives with business goals while ensuring optimal performance through data-driven decisions.

Job Responsibilities

• Develop and manage comprehensive paid media strategies to meet client objectives and maximize ROI.
• Conduct keyword research, audience targeting, and competitive analysis to inform campaign decisions.
• Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Create and manage budgets for paid media campaigns, ensuring cost-effectiveness and scalability.
• Generate reports and presentations to communicate campaign performance and insights to stakeholders.
• Collaborate with creative teams to develop compelling ad copy and visuals that align with brand messaging.
• Stay up-to-date with industry trends, platform updates, and best practices for paid media marketing.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid media management or digital marketing.
• Strong understanding of PPC, SEO, and social media advertising principles.
• Proficiency with tools like Google Analytics, Google Ads, Facebook Ads Manager, and bid management platforms.
• Excellent analytical skills with experience in data interpretation and reporting.
• Strong communication skills, both verbal and written, with an ability to collaborate effectively.
• Proficient in Microsoft Excel or Google Sheets for data analysis.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Technologies & Tools

The ideal candidate will have experience with a variety of digital marketing technologies and tools, including but not limited to Google Ads, Facebook Ads, Google Analytics, SEMrush, and bid management software. Familiarity with CRM platforms and marketing automation tools is also beneficial to ensure seamless integration of paid media efforts with broader marketing strategies.

Ideal Candidates

The ideal candidates are analytical, results-driven individuals who thrive in a fast-paced environment. They will possess a keen eye for detail and a passion for digital marketing, with innovative thinking and a proactive approach to problem-solving. Strong interpersonal skills and the ability to work collaboratively within a team environment are essential, as well as a commitment to staying current with industry developments and best practices.