Paid Media Manager (Search & Social)

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Written by AI from the job title and company, not by H&H Group, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Paid Media Manager (Search & Social) at H&H Group is responsible for developing, implementing, and optimizing paid media strategies across search engine and social media platforms. This role requires a deep understanding of digital marketing dynamics, analytics, and audience targeting to enhance brand visibility and drive conversions. The ideal candidate will work closely with cross-functional teams to create data-driven campaigns that align with business objectives, leveraging their expertise to maximize return on ad spend and improve overall marketing performance.

Job Responsibilities

• Develop, execute, and manage comprehensive paid media strategies for search and social platforms.
• Conduct regular campaign assessments to ensure optimal performance and implement necessary adjustments.
• Utilize A/B testing to refine ad copy, targeting, and bidding strategies.
• Analyze data and reporting to provide insights and recommendations for future campaigns.
• Collaborate with creative teams to ensure alignment on campaign messaging and targeting.
• Manage budgets effectively to optimize spend while achieving campaign goals.
• Stay updated with industry trends and competitor analysis to refine strategies and leverage new opportunities.
• Train and mentor junior team members on best practices in paid media management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in managing paid media campaigns across search and social platforms.
• Proficiency in advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Strong analytical skills with experience in data analysis tools such as Google Analytics or similar.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include Google Ads for search campaign management, Facebook Ads Manager for social media advertising, and Google Analytics for tracking and analyzing campaign performance. Additionally, the role may involve using marketing automation tools and CRM systems to enhance audience targeting and tracking customer engagement.

Ideal Candidates

Successful candidates for the Paid Media Manager position will possess a strategic mindset and a passion for digital marketing. They should demonstrate creativity in campaign development, coupled with strong analytical abilities to interpret data and derive actionable insights. Ideal candidates will also exhibit excellent organizational skills, enabling them to manage multiple projects while meeting deadlines. A collaborative spirit and adaptability to changing market conditions are crucial for thriving in this role and contributing to the overall success of H&H Group.