Paid Media Manager (Search & Social)

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Written by AI from the job title and company, not by H&H Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager (Search & Social) at H&H Group is responsible for developing, executing, and optimizing comprehensive paid media strategies across various platforms, with a primary focus on search engines and social media channels. This role requires a strategic thinker with a robust analytical skillset to drive campaign performance, enhance brand visibility, and maximize return on investment. The ideal candidate will collaborate closely with cross-functional teams, manage budgets, and oversee end-to-end campaign management to achieve business objectives and elevate the company's marketing initiatives.

Job Responsibilities

• Develop and implement paid media strategies to achieve targeted marketing goals across both search and social platforms.
• Manage and optimize PPC campaigns on platforms such as Google Ads, Facebook Ads, and Instagram, ensuring maximum cost-effectiveness and performance.
• Conduct thorough market research and keyword analysis to inform strategic decision-making and campaign direction.
• Monitor, analyze, and report on campaign performance metrics, using data-driven insights to optimize future strategies.
• Collaborate with creative teams to produce impactful ad copy and visuals that drive engagement and conversions.
• Maintain and manage budgets, ensuring adherence to financial guidelines and allocation of resources for various campaigns.
• Stay updated with industry trends, platform changes, and best practices to continuously enhance campaign effectiveness.
• Build and maintain strong relationships with external vendors and partners related to paid media initiatives.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in paid media management focused on search and social platforms.
• Proven track record of successfully managing and optimizing PPC campaigns, with strong analytical skills.
• Proficiency in tools such as Google Ads, Facebook Ads Manager, and relevant analytics platforms.
• Strong understanding of digital marketing principles, including SEO and SEM.
• Excellent communication skills, both written and verbal, with the ability to present complex data in an understandable manner.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Paid Media Manager will utilize an array of technologies and tools to optimize campaign effectiveness. Key tools include Google Ads for search advertising, Facebook Ads Manager for social campaigns, Google Analytics for tracking and insights, and various third-party analytics platforms for data analysis. Familiarity with marketing automation and CRM systems will also be beneficial in driving campaign engagement and nurturing leads.

Ideal Candidates

The ideal candidates for the position of Paid Media Manager at H&H Group are analytical problem solvers who possess a strong marketing acumen and a passion for digital advertising. They demonstrate a proactive approach to learning and adapting to new trends, possess excellent interpersonal skills to foster teamwork, and embody a results-driven mindset. Strong organizational capabilities and attention to detail are crucial, as is the ability to manage multiple projects under tight deadlines while maintaining a high standard of quality.