Paid Media Manager, Social

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Written by AI from the job title and company, not by Designit, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager, Social at Designit will play a pivotal role in our digital marketing strategy, focusing on the execution, optimization, and analysis of paid social media campaigns. This position requires a strategic thinker who can manage the end-to-end execution of paid social media advertising, ensuring alignment with overall marketing objectives and business goals. The ideal candidate will be responsible for crafting compelling advertisements, conducting in-depth performance analyses, and collaborating with cross-functional teams to enhance brand visibility and drive customer engagement.

Job Responsibilities

• Develop, implement, and manage paid social media campaigns across various platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Analyze campaign performance metrics and make data-driven decisions to optimize budgets and maximize return on investment (ROI).
• Collaborate with content creators to produce compelling ad copy and visuals that resonate with target audiences.
• Conduct A/B testing to continuously improve ad performance and conversion rates.
• Stay abreast of industry trends and best practices to ensure competitive positioning in the marketplace.
• Manage relationships with social media partners and vendors for effective execution of the paid media strategy.
• Prepare and deliver insightful reports to stakeholders showcasing campaign performance and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience managing paid social media campaigns, preferably in a digital marketing agency setting.
• Proficiency in social media advertising platforms including Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytical skills with experience in using analytics tools such as Google Analytics, Facebook Insights, and others.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to manage and analyze campaigns effectively. Key tools include social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager, as well as analytics software including Google Analytics and Tableau. Familiarity with project management software like Asana or Trello, and graphic design tools such as Adobe Creative Suite, will also be beneficial in facilitating collaboration and enhancing ad content.

Ideal Candidates

The ideal candidate for the Paid Media Manager, Social position possesses a blend of creativity and analytical prowess. They should demonstrate a proactive approach to problem-solving and exhibit a strong attention to detail. Successful candidates are team players who thrive in a collaborative environment and who can think strategically while executing tactically. They are adaptable and willing to stay ahead of industry trends, continuously seeking innovative strategies to enhance campaign performance.