Paid Media Manager (Social)

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Written by AI from the job title and company, not by H&H Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

H&H Group is seeking a highly skilled and motivated Paid Media Manager (Social) to lead our social media advertising strategies. This role involves developing, executing, and optimizing paid media campaigns across various social platforms to enhance brand visibility and drive customer engagement. The ideal candidate will collaborate with cross-functional teams to ensure alignment with overall marketing objectives, analyze performance metrics to inform strategy, and stay up-to-date with the latest industry trends and best practices.

Job Responsibilities

• Develop and implement effective paid social media strategies to meet campaign objectives.
• Conduct comprehensive audience research to tailor content and targeting for campaigns.
• Monitor and analyze campaign performance metrics, providing detailed insights and recommendations for optimization.
• Collaborate with creative teams to develop engaging ad content that resonates with target audiences.
• Manage budget allocations and bid strategies to maximize return on investment (ROI).
• Stay informed about industry trends, platform algorithm changes, and emerging technologies in paid media.
• Perform A/B testing and other experimental methodologies to enhance campaign effectiveness.
• Prepare and present performance reports to stakeholders, demonstrating the impact of social media initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in paid social media management or digital marketing.
• Proficiency in Facebook Ads Manager, Google Ads, and other social media advertising platforms.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, capable of collaborating with diverse teams.
• Familiarity with tools such as Google Analytics and social media analytics platforms.
• Ability to adapt in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Paid Media Manager (Social) will utilize a broad range of technologies and tools, including but not limited to Facebook Ads Manager, Google Ads, Hootsuite, and Google Analytics. Familiarity with customer relationship management (CRM) software and data visualization tools will also be beneficial in executing campaigns and analyzing performance metrics effectively.

Ideal Candidates

The ideal candidate for this position is innovative, proactive, and possesses a strong passion for digital marketing and social media. They should have a proven track record of driving successful paid media initiatives and the ability to think critically about audience engagement strategies. Excellent organizational skills and a commitment to continuous learning will enable them to thrive in a dynamic work environment while contributing significantly to H&H Group's overall marketing goals.