Paid Media Manager, Social Media

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Written by AI from the job title and company, not by LHH, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager, Social Media at LHH is responsible for developing and executing effective paid media campaigns across various social media platforms to drive brand awareness, engagement, and conversion. This role encompasses strategic planning, campaign management, performance analysis, and collaboration with cross-functional teams to ensure alignment with overall marketing objectives. The Manager will leverage data-driven insights to optimize campaigns, manage budgets, and enhance the social media presence of the company.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to meet organizational goals.
• Manage day-to-day operations of paid social media campaigns, including budget allocation and bid strategy.
• Conduct ongoing analysis of campaign performance and optimize targeting, creative, and performance metrics.
• Collaborate with internal teams to align messaging and branding across all digital platforms.
• Stay updated on social media trends and emerging platforms to leverage new opportunities.
• Prepare and present performance reports, insights, and actionable recommendations to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in managing paid media campaigns, preferably within social media.
• Proven track record of optimizing paid campaigns with measurable results.
• Proficient in social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads.
• Strong analytical skills with experience in using tools such as Google Analytics and social media analytics.
• Excellent written and verbal communication skills.

Technologies & Tools

The Paid Media Manager, Social Media will utilize various technologies and tools essential for successful campaign management and performance analysis. This includes software such as Facebook Ads Manager, Google Analytics, LinkedIn Campaign Manager, SEMrush, and HubSpot. Familiarity with Adobe Creative Suite for creative design, as well as project management tools like Asana or Trello, will also be beneficial.

Ideal Candidates

The ideal candidate for the Paid Media Manager, Social Media will possess a blend of creativity and analytical prowess. They should be proactive, detail-oriented, and capable of thriving in a fast-paced environment. Strong problem-solving skills, the ability to work collaboratively, and adaptability to changing market dynamics are essential qualities. A passion for social media marketing and a results-driven mindset will make candidates stand out in this role.